Des­ti­na­tion Spain at Tata Hous­ing’s La Mon­tana fest

Outdoor Asia - - Indian Update -

Tata Hous­ing’s ‘ Spain to Spain’ ini­tia­tive cel­e­brates La To­matina fes­ti­val with PDWDGRUV, EUOO fiJKWV, flDPHQFR GDQFHUV DQG much more at its La Mon­tana prop­erty at Pune. The ini­tia­tive saw par­tic­i­pa­tion of over 100 fam­i­lies in a day-long Mediter­ranean Fes­ti­val at its La Mon­tana prop­erty in Vadgaon, near Tale­gaon on the out­skirts of Pune. The event was at­tended by many renowned per­son­al­i­ties, fam­i­lies, in­ter­ested home buy­ers and the foot loose whose trav­els brought them to Tata Hous­ing’s award win­ning-pro­ject, La Mon­tana in Vadgaon. The theme, ‘Spain to Spain’, is aimed at cre­at­ing a beau­ti­ful ex­ten­sion of Spain’s art and ar­chi­tec­ture with aes­thet­i­cally-de­signed por­ti­cos, clas­sic arches, cut-stone fa­cades and ter­ra­cotta rail­ings around the en­tire town­ship, which are the ac­tual premise of the La Mon­tana pro­ject. The fes­tiv­i­ties ex­uded a Span­ish aura which in­cluded the fa­mous /D 7RPDWLQD IHVWLYDO ZLWK DUWL­fiFLDO WRPDWRHV, EUOO ULGLQJ, flDPHQFR GDQFH DUW DQG PRUH. Pawan Sarda, Head- Mar­ket­ing & Prod­uct De­vel­op­ment- Smart Value Homes; a 100% sub­sidiary of Tata Hous­ing De­vel­op­ment Com­pany Ltd, said, “We are thrilled to see that so many peo­ple par­tic­i­pated in this car­ni­val. It is en­cour­ag­ing for a mar­keter to see that a well-ex­e­cuted 360-de­gree cam­paign man­aged to cut through the clut­ter and reached out to con­sumers and prospec­tive buy­ers through in­ven­tive print ads, creative out­door, dig­i­tal and so­cial me­dia plat­forms. The ini­tia­tive saw par­tic­i­pa­tion from peo­ple from all walks and age groups. The event also re­ceived enor­mous re­sponse across so­cial net­works as well with in­creased num­ber of likes and fol­low­ers.” One of the lucky fam­i­lies will also stand a chance to win a fully-paid trip to Spain to at­tend the La To­matina fes­ti­val in the Va­len­cian town of Buñol. The win­ners will be se­lected through a lucky draw, and the re­sults will be an­nounced soonl

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.