Giv­ing wheels to in­no­va­tion

Outdoor Asia - - Indian Update -

Go­drej Lock­ing So­lu­tions and Sys­tems wanted their shop­pers to ex­pe­ri­ence their in­no­va­tive range of prod­ucts through a new ex­pe­ri­ence zone. Cre­ated by RC&M, the ex­pe­ri­ence zone is a van that trav­els around the coun­try to reach out to their tar­get au­di­ence who con­sist of key ar­chi­tects, in­te­rior de­sign­ers, builders, con­trac­tors, retailers and cus­tomers. Shyam Mot­wani, Ex­ec­u­tive VP & Busi­ness Head, Go­drej Lock­ing So­lu­tions and Sys­tem said, “The de­sire ex­pressed by our tar­get au­di­ence was to have a set-up at one place, to ex­pe­ri­ence our en­tire range of prod­ucts, and make their pur­chase de­ci­sions based on this. At the same time, set­ting up an ex­pe­ri­ence cen­tre in a city at one place would not only limit the reach, but also not guar­an­tee the vis­its of the tar­get au­di­ence. Thus, we felt the need for a Mo­bile Ex­pe­ri­ence Cen­tre in In­dia to show­case our in­no­va­tive range of prod­ucts.” Go­drej Lock­ing So­lu­tions and Sys­tems has dis­played some of Go­drej Locks’ unique prod­uct ranges in the ex­pe­ri­ence cen­tre. The Mo­bile Ex­pe­ri­ence Cen­tre has cov­ered Kochi, Trivan­drum, Mum­bai, Pune, Ban­ga­lore, Chen­nai, Hyderabad and Ahmed­abad. It is fur­ther slated to cover Delhi, Chandi­garh, Jaipur, Lucknow, Kolkata, Bhub­nesh­war, Bar­oda, Su­rat, Raipur, Ja­land­har, Trivan­drum, Vizag, Coim­bat­ore, Man­ga­lore, Nashik, Udaipur dur­ing the span of one year.

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