Sikkim’s new LED display visible at 4,500 sq ft altitude

ExRWLF 0HGLa (GaQJWRN) aQG 6SaUN /(D (a GLYLVLRQ RI (QNRQ GURXS) MRLQWOy LQVWaOOHG a 10IW Ey 8 IW. /(D screen at M.G. Marg- heart of the Gangtok city, making a first of its kind in Sikkim. Strategically placed in a pedestrian zone where most of the o u t d o o r ev e n t s and functions take place, the display lends a high- visibility quotient amidst the picturesque hills being positioned at an altitude of 4,500 feet from sea level. 7KH /(D RIIHUV WKH facility for playing video file and the bookings can be done for durations ranging from one month to three months and 6 months, depending on the need with slots at 10 sec, 15 sec and 30 seconds respectively. .KHQUaE :aQJFKXN DRUMHH, &(2 (xRWLF 0HGLa, VKaUHV the various challenges faced, while executing the project, “This being a new venture in the hills, we had to understand the geographical challenges -- like rain, thunderstorm, hail, etc, and we had to customize our board accordingly. Getting the permission for the work order was another tough job, as it was a new idea. Besides, we were going to touch the most sensitive part of Gangtok i.e. the M.G.Marg, which the government protects at all cost, so it was definitely a challenge to us.” AQLQGa %aQHUMHH, 0aQaJLQJ DLUHFWRU - (QNRQ 3ULYaWH Limited, while speaking about this turnkey project IURP 6SaUN /(D, VayV, “7KHUH LV a KXJH PaUNHW IRU 22+ advertising and it is mostly untapped and disorganized. The Government of Sikkim is extremely sensitive about Gangtok and there is a strict code of conduct for any installation. The hill station is exposed to severe winter and rainy seasons. Summers are not very strong and the condition of power supply is too unconditioned. 6R, 6SaUN /(D KaG WR EH YHUy FaXWLRXV aQG ILQLVK WKH installation in an extremely planned manner without any chance for mistake. The installation is a grand success and the implementation was witnessed by the Hon’ble Chief Minister of Sikkim and many other dignitaries.” “We have got positive feedback from various brands VR IaU, OLNH ALUFHO, 0ax HWF., EHVLGHV a FRXSOH RI ORFaO HQWHUSULVHV; ZH aOVR JRW ZRUN RUGHUV IURP WKH &HQWUaO Government and State Government as well. The future of OOH in the hills appears good as 90% of the urban population is brand conscious and this initiative has given us an encouraging foothold over the market,” VLJQV RII .KHQUaE :aQJFKXN DRUMHH

2013 5RELQ &aUUXWKHUV, 0D - 0HGLaVFRSH 3XEOLFLWaV 22+ says, “There are countless shopping plaza’s and PaOOV LQ DHOKL, ZH SLFNHG WKH WZR 3aFLfiF’V EHFaXVH RI WKHLU HxFHOOHQW location, proven high spending WUaIfiF, FOHaU WaUJHW GHPaUFaWLRQ aQG WKH flHxLELOLWy WR FUHaWH aQG deliver world class displays. Integrating the various displays will deliver quality exposure like never before guaranteeing results. We are looking at a cross section of malls that cater to a varied target aXGLHQFH SURfiOH FXWWLQJ aFURVV WKH OXxXUy, SUHPLXP and daily brands. Going forward we will continue to integrate such spaces across India thereby creating a OaUJH aGYHUWLVLQJ FaQYaVV WKaW ZLOO EHQHfiW a FXVWRPHU on a national grid.” 0aUzEaQ 3aWHO, &(2 - 3XEOLFLWaV ,QGLa & AVLa VayV, “Mediascope Publicitas continues to present Indian clients exceptional media opportunities in India and JOREaOOy aFURVV PHGLa SOaWIRUPV; HLWKHU GLUHFWOy RU LQ partnership with some of the best media brands in the world. This excellent tie-up is another initiative in that direction.”