Dig­i­tal OOH: What ails it?

Outdoor Asia - - FEATURE -

as a buzz word has been do­ing the rounds for quite a while now in the OOH in­dus­try. And yet it has failed to take off in any mean­ing­ful way. So why ex­actly has it failed to ar­rive? A lot of rea­sons have been cited –lack of tal­ent, lack of or­ga­nized in­dus­try, au­thor­ity re­stric­tions, mind­set and lack of a clear def­i­ni­tion of what con­sti­tutes dig­i­tal. Out­door Asia probes the dif­fer­ent as­pects and gets a dis­cus­sion go­ing . Read on

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