Digital OOH: What ails it?
as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. So why exactly has it failed to arrive? A lot of reasons have been cited –lack of talent, lack of organized industry, authority restrictions, mindset and lack of a clear definition of what constitutes digital. Outdoor Asia probes the different aspects and gets a discussion going . Read on