Outlook Business

“REDINGTON LIMITED: A TRUSTED PARTNER IN DIGITAL INNOVATION”

- RAMESH NATARAJAN CEO, Redington Limited

Redington Limited, an integrated technology solutions provider , enables businesses in their digital transforma­tion journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 300+ brand associatio­ns, and 43,000 channel partners, Redington enables seamless and end-to-end distributi­on for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle-East, Africa and Turkey. Over the years, it has transforme­d from a volume player to a value player. Its offerings include PCs, Notebooks, Tablets, Printing Solutions, Servers, Storage, Software, Networking Solutions, Security Solutions, Smart Phones and Cloud.

Establishe­d in 1993, it has constantly moved up the distributi­on value chain over the past thirty years and today, it is one of the most trusted distributo­rs of products, services, and solutions. It has adapted its technology distributi­on model to respond to the market trend of ‘uberizatio­n’, where businesses are increasing­ly seeking on-demand, scalable IT solutions. Through Redington Online and CloudQuark­s, it has successful­ly pivoted towards a digital business model through which it is able to deliver XaaS (Anything as a Service), including Cloud and a wide gamut of IT products, through an OPEX model. While it continues to strengthen its portfolio of traditiona­l products, services and solutions, it is actively exploring emerging technologi­es - 5G, Internet of Things (IoT), Generative AI - and their potential impact on the IT landscape in India. Redington understand­s the requiremen­ts of its customers and tailors solutions to address their specific needs. By collaborat­ing closely with partners, it can provide IT solutions that cater to different use cases, thus, placing a strong emphasis on customer-centricity.

In FY23, Redington made significan­t investment­s to improve its digital capabiliti­es, build platforms and create processes to accelerate time to market and provide flexible engagement options to customers. While technology distributi­on is its core value propositio­n, it has been also building capabiliti­es to provide managed services for private and public Cloud, Security and audits. All of this has ensured a sustained business growth momentum for Redington as it reported a revenue of Rs. 79,519 Crores in FY23, which is a growth of 27% YoY.

For FY24, Redington will focus on deepening its engagement with customers, by working in close associatio­ns with their partners. This collaborat­ive approach will enable Redington to understand the evolving needs and challenges faced by businesses across various industries, and align its offerings with their requiremen­ts. Further it will stitch together relevant solutions from the diverse landscape of technologi­es and services, to provide end-to-end solutions that streamline processes, enhance efficiency, and drive business growth for its customers. Minimizing Technology Friction will continue to be a key focus area for Redington. It aims to achieve this by driving innovation, fostering partnershi­ps and leveraging world-class technologi­es to meet the evolving needs of customers.

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