SAMSUNG INDIA
Samsung Air Purifier portfolio offers two innovative products: AX7000 and AX3000. The flagship AX7000 gives faster air purification with higher Clean Air Delivery Rate (CADR) and covers a large area, owing to its ability to provide three-way airflow. It is equipped with outstanding filter that traps 99% of PM2.5 (ultra-fine dust) and the Digital Inverter Motor ensures durability and long-term energy efficiency. The four-step air filtration process provides double protection and results in a fresh and pollution-free air.
The Air Purifier comes with a digital indicator and various color lights that shows the pollution drop on a real time basis and the 3 sensors give an exact numeric measurement of the PM2.5 (ultra-fine dust) and PM10 (fine dust) levels. It is so slim that it fits anywhere. It also has a front–sided air inlet, hence there is no need to move or pull it away from the wall. It can easily be cleaned or changed by opening the door on the front.
The compact AX3000, like AX7000, provides faster air purification and traps 99% PM2.5 (ultra-fine dust). It is easy to operate and maintain and has smart sensor that alerts you when a filter needs to be changed. Both products are available across leading offline and online stores. AX7000 and AX3000 are available for INR 41,990 and INR 15,490, respectively.
Competitors and USPs
Samsung listens to the consumers and deliver meaningful innovations to make their lives better. Samsung range of air purifiers, with cutting edge technology and design excellence, will protect consumers from indoor allergens and irritants, and help them adopt a healthier lifestyle.
As modern homes are airtight, these irritants can’t easily escape and demand an advanced purification process. Samsung air purifiers are designed to combat indoor pollution in the most effective way possible with the least power consumption. Energy efficiency and functional efficiency are something that we offer with each of our products.
Samsung air purifiers harbour 4 key features that makes it a compelling buy- Purifies the air faster; ensures durability and long-term energy efficiency; comes with a digital indicator and various color lights, that shows the pollution drop on a real time basis and they are space efficient as well. Perfectly built for Indian homes.
Most of the air purifiers that are available in the market are bulky, weighs heavy and need to be moved in order to clean them. AX7000 is so slim that it fits anywhere and has a front–sided air inlet. Therefore there is no need to move or pull it away from the wall. It can easily be cleaned or changed by opening the door that is on the front. Market Strategy
With increasing awareness among consumers, Samsung aim is to match their needs and expectations. Thus, placing the products strategically, where the customers are- online or offline; is our key priority. Endeavour is to communicate the benefits of our air purifiers and for that there are lot of mall activations, shows being done etc.