In a one on one with PC Quest Hitesh Gupta, Man­ag­ing Di­rec­tor, Iron Moun­tain – In­dia Shares the over­view on the com­pany’s so­lu­tions port­fo­lio and the dy­nam­ics of the over­all op­er­a­tions

PCQuest - - TECH TRENDS - Jy­oti Bha­gat jy­otib@cy­ber­me­dia.co.in

Give us a brief on Iron Moun­tain and its op­er­a­tions glob­ally.

Iron Moun­tain In­cor­po­rated is a global busi­ness ded­i­cated to stor­ing, pro­tect­ing and man­ag­ing, in­for­ma­tion and as­sets. With its pres­ence across 46 coun­tries, over 230,000 or­ga­ni­za­tions across the globe trust us to store and pro­tect in­for­ma­tion and as­sets. Thou­sands of lo­cal en­ter­prises work with us, as does al­most all of the FOR­TUNE 1000. To­day, Iron Moun­tain has around 1500 fa­cil­i­ties glob­ally where we man­age and store crit­i­cal busi­ness in­for­ma­tion to ge­o­log­i­cal sam­ples, works of fine art to orig­i­nal record­ings of trea­sured artists. We are their trusted partners where our cus­tomers rely on us to pro­tect what they value and help un­lock its po­ten­tial.

Iron Moun­tain’s so­lu­tions port­fo­lio in­cludes records man­age­ment, data man­age­ment, doc­u­ment man­age­ment, data cen­tres, art

stor­age and lo­gis­tics, and se­cure shred­ding help­ing or­ga­ni­za­tions to lower stor­age costs, com­ply with reg­u­la­tions, re­cover from dis­as­ter, and bet­ter use their in­for­ma­tion. Iron Moun­tain is a 65 year en­tity; cur­rently po­si­tioned at 8 bil­lion dol­lars.

Tell us about Iron Moun­tain op­er­a­tions in In­dia.

In­dia is one of the key mar­kets for us and we have been ex­pand­ing our pres­ence to strengthen our lead­er­ship po­si­tion in In­dia mar­ket. With our re­cent ac­qui­si­tion of OEC Records Man­age­ment– One of In­dia’s lead­ing records and in­for­ma­tion Man­age­ment Com­pany, we have emerged as the mar­ket leader in In­dia too. Iron Moun­tain to­day of­fers a net­work of 73 fa­cil­i­ties in 15 lo­ca­tions in In­dia – in­clud­ing Mumbai, Delhi, Chen­nai, Ban­ga­lore, Kolkata, Hyderabad, Pune, Ahmedabad as the ma­jor cen­tres– for the de­liv­ery of records and in­for­ma­tion man­age­ment, data man­age­ment and se­cure de­struc­tion ser­vices to more than 2,600 cus­tomers. We man­age al­most 8000 touch points in In­dia.

We of­fer com­pre­hen­sive records man­age­ment, data pro­tec­tion and in­for­ma­tion de­struc­tion. We have the ex­per­tise to ad­dress com­plex in­for­ma­tion chal­lenges such as rising stor­age costs, lit­i­ga­tion, reg­u­la­tory com­pli­ance and dis­as­ter re­cov­ery. With 18 mil­lion cu­bic feet of records, we store and man­age in­for­ma­tion for com­pa­nies across sec­tors like Bank­ing, In­sur­ance, Fi­nance, Pharma, PSUs, Tele­com, SMEs and Health­care.

How is In­dia mar­ket po­si­tioned in the en­tire gamut of IM’s busi­ness glob­ally?

In­dia is one of the key mar­kets for Iron Moun­tain. As a part of our strate­gic ex­pan­sion plans, we have been fo­cus­ing on ex­pand­ing our pres­ence and foot­prints in emerg­ing mar­kets like In­dia through ac­qui­si­tions. The ac­qui­si­tions made in In­dia so far align with our stated ob­jec­tive for grow­ing our pres­ence in th­ese mar­kets to pro­vide best-in- class ser­vice de­liv­ery, trust and se­cu­rity. We are look­ing to ex­pand mar­ket lead­er­ship here as there is a huge po­ten­tial and space for of­fer­ings like us. Since 2013, we have suc­cess­fully ac­quired OEC Records Man­age­ment (Dec 2017), NAX and Safe house, and the records and tape man­age­ment busi­ness of ITCL(2013).

With the new Gov­ern­ment Ini­tia­tives like ‘Dig­i­tal In­dia’, PSUs would be the great­est op­por­tu­nity for an or­ga­ni­za­tion like ours. Other sec­tors where I see great po­ten­tial are Bank­ing, Tele­com & Mid-Mar­ket. The growth in the last 2 years has shown that our stor­age space has in­creased from 3.9 mil­lion to 13 mil­lion. With the ac­qui­si­tion of OEC, it is now 18 mil­lion. The ex­pected growth per­cent­age or goal for next 5 years is to grow over 20% Year on Year.

Tech­ni­cally, how does Iron Moun­tain store, man­age and pro­tect in­for­ma­tion?

We have a dif­fer­ent kind of stor­age sys­tems ba­sis the re­quire­ment. Our fa­cil­i­ties have a very high end en­vi­ron­ment con­trol stor­age. We equip our fa­cil­i­ties from tem­per­a­ture con­trolto fire equip­ment in­side. We also have an au­to­matic re­trieval sys­tem in­side where each paint­ing is hang­ing with a cov­ered lam­i­na­tion and it goes in­side in a tem­per­a­ture con­trolledart houses and if you need, you press a but­ton and the paint­ing will come out. We also pro­vide lo­gis­tics sup­port to them in a very dif­fer­ent way of trans­port­ing ev­ery­thing. Apart from the phys­i­cal stor­age, we also pro­vide dig­i­tal stor­age. In US, we do dig­i­tal con­ver­sion of 1930’s, 1940’s mu­si­cal records and films which we dig­i­tize and store with us.

Who are the cus­tomers in In­dia?

Iron Moun­tain works across var­i­ous sec­tors world­wide. Our 50% busi­ness comes from the BFSI (Bank­ing and the Fi­nan­cial Ser­vices) and the rest 50% is dis­trib­uted amongst var­i­ous other sec­tors like FMCG’s, ITES, Small and medium en­ter­prises, tele­com, man­u­fac­tur­ing, health­care and the other in­dus­tries. We help th­ese busi­nesses pre­serve their records rang­ing from crit­i­cal in­for­ma­tion, fi­nance, tax­a­tion and statu­tory records in both dig­i­tal and phys­i­cal for­mat. We work with top banks and non-bank­ing en­ti­ties in In­dia like HDFC, ICICI, Axis Bank and other top pri­vate banks. Few of our non-bank­ing clients are in In­sur­ance sec­tor- ICICI Pru­den­tial, ICICI Lom­bard, SBI Life, NBFC- Mahin­dra Fi­nance.

What chal­lenges are you faced with in grow­ing the mar­ket?

One of the ma­jor chal­lenges is the lack of aware­ness amongst cus­tomers about Record Man­age­ment and its ben­e­fits. We, at Iron Moun­tain, have been meet­ing new cus­tomers to ed­u­cate them on sig­nif­i­cance of out­sourc­ing. Cus­tomers are look­ing for col­lab­o­rat­ing with an or­gan­i­sa­tion, which has the ex­per­tise to han­dle the rapidly grow­ing chal­lenge of records man­age­ment. The key chal­lenges usu­ally are: - cords for com­pli­ance pur­poses

HITESH GUPTA, Man­ag­ing Di­rec­tor, Iron Moun­tain – In­dia

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