‘ WE ARE ONE OF THE LARGEST IN APP DEVELOPING SPACE IN THE WORLD’
In an Interaction with PC Quest Siddhartha Chandurkar, Founder & CEO ShepHertz shares the focus areas of the company, and solutions for Indian market
How the idea of app developing does arise?
Our intent was to provide certain features which are common to most of the apps as APIs which enable them to launch quickly. Later we launched Marketing Automation which allows our customers to increase user acquisition, retention, engagement
and conversion. Building an app is one challenge but making it successful is another challenge. We are processing close to 110+ Billion Calls towards our platform when they are using the product. We have servers in 9 countries.
What is the focus of ShepHertz, solutions for India?
ShepHertz started 8 years before, we will complete 8 years in July this year. We started earlier with an intent to provide a platform in which app developers could build apps quickly and then increase user acquisition, retention, engagement, conversion. Today, we are trusted by 65000+ customers in over 150 countries.
Do these apps support different languages?
They can build apps on any language. To give you example, if there is an e- commerce app and you want to add recommendation engine – people who bought this have also bought that recommendation engine will come from us. It requires machine learning and AI to do all these things. Such 800 APIs we have that are pre-built. The guy integrates with APIs and good to go. Why servers are required locally is, let’s say you have a customer in Europe, if your servers are in India, call will come to India and go back, but if the both the customers are there in Europe then it will go to Europe server and servicing should happen from there itself.Hence, we are there in every part of world, from US to Latin America, Europe to Hong Kong, India.
How many customers do you have?
65,000 customers. We are pretty much one of the largest in this space in the world, but challenge in this space is monetization. App developers themselves don’t make much money and hence, two years before we started to focus on the Enterprise Customers.
What are the verticals in which ShepHertz made its presence?
BFSI, Retail, Media, Aviation and now we are entering manufacturing. Today large Enterprise companies are fighting with young age startups ShepHertz provides platform to these traditional companies which give them agility for Digitization.
SIDDHARTHA CHANDURKAR, Founder & CEO, ShepHertz