In an In­ter­ac­tion with PC Quest Sid­dhartha Chan­durkar, Founder & CEO Shep­Hertz shares the fo­cus ar­eas of the com­pany, and so­lu­tions for In­dian mar­ket

PCQuest - - DEVELOPER NEWS - Jy­oti Bha­gat jy­otib@cy­ber­me­dia.co.in

How the idea of app de­vel­op­ing does arise?

Our in­tent was to pro­vide cer­tain fea­tures which are com­mon to most of the apps as APIs which en­able them to launch quickly. Later we launched Mar­ket­ing Au­to­ma­tion which al­lows our cus­tomers to in­crease user ac­qui­si­tion, re­ten­tion, en­gage­ment

and con­ver­sion. Build­ing an app is one chal­lenge but mak­ing it suc­cess­ful is an­other chal­lenge. We are pro­cess­ing close to 110+ Bil­lion Calls to­wards our plat­form when they are us­ing the prod­uct. We have servers in 9 coun­tries.

What is the fo­cus of Shep­Hertz, so­lu­tions for In­dia?

Shep­Hertz started 8 years be­fore, we will com­plete 8 years in July this year. We started ear­lier with an in­tent to pro­vide a plat­form in which app de­vel­op­ers could build apps quickly and then in­crease user ac­qui­si­tion, re­ten­tion, en­gage­ment, con­ver­sion. To­day, we are trusted by 65000+ cus­tomers in over 150 coun­tries.

Do th­ese apps sup­port dif­fer­ent lan­guages?

They can build apps on any lan­guage. To give you ex­am­ple, if there is an e- com­merce app and you want to add rec­om­men­da­tion en­gine – peo­ple who bought this have also bought that rec­om­men­da­tion en­gine will come from us. It re­quires ma­chine learn­ing and AI to do all th­ese things. Such 800 APIs we have that are pre-built. The guy in­te­grates with APIs and good to go. Why servers are re­quired lo­cally is, let’s say you have a cus­tomer in Europe, if your servers are in In­dia, call will come to In­dia and go back, but if the both the cus­tomers are there in Europe then it will go to Europe server and ser­vic­ing should hap­pen from there it­self.Hence, we are there in ev­ery part of world, from US to Latin Amer­ica, Europe to Hong Kong, In­dia.

How many cus­tomers do you have?

65,000 cus­tomers. We are pretty much one of the largest in this space in the world, but chal­lenge in this space is mon­e­ti­za­tion. App de­vel­op­ers them­selves don’t make much money and hence, two years be­fore we started to fo­cus on the En­ter­prise Cus­tomers.

What are the ver­ti­cals in which Shep­Hertz made its pres­ence?

BFSI, Re­tail, Me­dia, Avi­a­tion and now we are en­ter­ing man­u­fac­tur­ing. To­day large En­ter­prise com­pa­nies are fight­ing with young age star­tups Shep­Hertz pro­vides plat­form to th­ese tra­di­tional com­pa­nies which give them agility for Dig­i­ti­za­tion.


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