“More keywords lead to more price for your website”
Fernando Angulo, Corporate Speaker, SEMrush explains about the SEO tools and how they can be beneficial for all online entities
What are the SEMrush tools and what are their USPs?
SEMrush is entering the Indian market with a set of tools that have been designed for the European, US and UK market. In these markets, we have winners as we have won the search worth in each region and we are working oneverything related to SEO and BPC market. Lot of success in regards to keywords and competitive research, but that’s not enough. In fact, the company needs the content marketing because for true content, you have readers or followers and through social media network, you have more communities.
So, we have started creating more tools, based on content marketing with all the experience that we have on SEO and BPC marketing. So when we are creating some tools like spoke topic research tool, we are giving information to our users about it. For example, if I want to write something about shoes or bicycles. Shoes or bicycles are general keywords. So, we are giving youth all the tips regarding users. Users are asking questions like how to ride a bike, where can I find the best
bicycle, etc instead of general keywords like shoes or bicycles. If you want to write content based on the bike, you should use these types of keyword questions to make the result interesting.
What differentiation is SEMrush providing with its tools?
We have data from more than 150 countries, with all the keywords. For example, for United States we have more than 700 million keywords. For India, we have about 100 million keywords. So, we already have all the data. That data we found in the planner. Alongside this, we use all the information, which will be helpful for other resources likeSEOquake. SEOquake is our tool and in a couple of clicks, you’ll get to know how well our website works.
This is a well-tested formula we have been working for the last 9 years, with great amount of success. There are several things used in same business model-For example, Moz and SpyFu on competitive intelligence and is a competitor analysis tool. It tells you how well your market comparison work. It’s a bench mark tool.
Do these tools have some application and how do you monetize?
This is the most difficult part, because mostly you cannot understand how well the piece of content is working for you. Fortunately, we have fixed matrix to understand that our content is really valuable and bring users to our company. These matrixes are coined as actions, engagement and back links. Actions are mostly comments, likes, following and repeat- any kind of actions that you have under comment. Depending solely upon actions, would leave the whole process incomplete. Something really interesting is back links because when the users are clicking on a site and they are landing on to your site, that’s how back link works. When company exposes the customers to land on a specific page or to your content that means your content is really good. It means their company is not worried about sending clients to you. So, back link activity in your content is a real measure of success right now.
Can you emphasize more on the activities and back links?
Activities can encompass a variety of components such as comment, re-sharing, back links and some other matrices like page views. It shows how many pages are viewed and for how many times people are viewing your page or website. Overall we have 2 million users. In India, it’s mostly 300,000.
Can you highlight some of the use cases where these tools have been deployed?
Our Company caters to any entity that owns a website. So, if you have a website and you want to monetize, you need to have more traffic- something that our services provide.The perfect client for us is actually the in-house team. For example, the teams working at Amazon. They are working for their competitors. They have a competitive research tool, so we have Citibank as a client, because they are using the same strategy.
If you own your own website, you don’t have that much budget. And if you have a business, you need more information, but if you are an enterprise like Adobe or Taboola, they have their own custom, which costs around $30,000 per year or $60,000 per year. In India, it’s very interesting for us, as we have bloggers. If you are using tools like SEMrush, in 3-4 months you can have a lot of success in your traffic sources.
Is there any training program from your side or do you have any institutes?
Yes. 2 months ago we launched our own academy, which is completely free. They havea SEO certification, content marketing certification and the only thing you need to apply for this academy is to have your time. It is online and free. For each course, 15 hours is the term of training, which is 3 hours per day in a week.
From which sector you are getting multiple attractions?
Most relevant sector for online marketing industry is the news or journalism sector because all the changes that are happening right now are related to news or sports industry or health industry. Tourism has less attraction, as it is seasonal. Therefore, we are getting multiple attractions from news.
What would be approximately the cost involved to deploy such tools in terms of budget, that a blogger or corporate or enterprise should allocate to deploy these tools?
For blogger, creating a blog is free, because there are several sites like Word Press.You can just access these sites and can start growing your online press or you can start a paid blog, which costs 10 dollars, because of the security. When a company gets more traffic, the traffic is from the keywords. More keywords lead to more price for your website.
FERNANDO ANGULO, Corporate Speaker, SEMrush