Google Launches ‘Dig­i­tal Un­locked’ for SMBs

PCQuest - - CONTENTS -

Google has launched two new ini­tia­tives to train and help SMBs cap­i­talise on the digi­ti­sa­tion wave faster.

It will pro­vide free web­sites and web tools to small busi­nesses in or­der to bol­ster their dig­i­tal pres­ence. Google has been look­ing to tap into the small and medium busi­ness mar­ket through its en­ter­prise of­fer­ings such as Google for Work, Google Cloud and oth­ers. As more and more In­di­ans come on­line, it is now try­ing to ag­gres­sively chase mar­ket share in the seg­ment. In a joint study con­ducted by Google and KPMG on the “Im­pact of in­ter­net on dig­i­ti­za­tion on SMBs in In­dia”, it was found that 68% of the 51 mil­lion SMBs are off­line. It fur­ther found that dig­i­ti­za­tion of SMBs could help in­crease their con­tri­bu­tion to In­dia’s GDP by 10% points, tak­ing it up to 46-48% by 2020.

Sun­dar Pichai, CEO, Google In­dia

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.