PCQuest

United Breweries

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United Breweries Holdings Limited or UB Group is an Indian conglomera­te company headquarte­red in Bengaluru. Its core business includes beverages, aviation and investment­s in various sectors . The company markets beer under the Kingfisher brand, and owns various other brands of alcoholic beverages. It also launched Kingfisher Airlines, an airline in India whose operation has been halted after problems in 2014 that led to its licence being revoked by the DGCA. United Breweries is India’s largest producer of beer with a market share of around 52.5% by volume. “Increasing power wielded by liquor outlets was a challenge. “The industry is growing – both in volume and competitio­n – but the number of outlets has remained roughly the same for the past 60 years.”

 ??  ?? PERRY GOES, SVP, Strategic Planning, Business Developmen­t, Sales Analytics & Consumer Insights,
PERRY GOES, SVP, Strategic Planning, Business Developmen­t, Sales Analytics & Consumer Insights,

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