Fisdom is at the forefront of India’s growing fintech industry, and is breaking down barriers in a market where many consumers remain underserved. The affordability and physical accessibility of services is a challenge, but so is financial literacy. Consumers feel unequipped to invest and so leave their funds in basic savings accounts, leaving their investment goals unrealised.
The Bangalore-based startup aims to solve these challenges with an app that offers jargon-free investment advice at zero cost to the consumer. Hence the company needed a way to connect all our data and make smarter decisions about how we acquire new customers and keep them engaged.
Fisdom is on its way to achieving its vision, and plans to enhance its product portfolio to give more people even more options to invest – whether their goal is to save for their next vacation, cover future education costs, or build wealth for their retirement. Sales Cloud will help Fisdom target the right customers with the right products at the right time, enabling it to support customers through every stage of their investment life.
For Fisdom, it’s not just about increasing the use of its app, but changing the way that consumers invest. It’s a bold vision for a small team of 20, made more attainable with Salesforce.
Fisdom now has a business intelligence dashboard powered by Sales Cloud which helps it to understand where customers are coming from and how they invest. It knows which partners and marketing channels generate the most ROI.
These insights are fueling fast and efficient growth. Agents are 20% more productive, making an additional 20 calls each per day and processing 64% more applications. The fintech is investing in sales and marketing initiatives with a proven impact. As a result, lead conversion is up, while the cost of acquisition is down by almost 50%.
Charan Teja said the use of Sales Cloud helps Fisdom build trust and remove the fear that consumers may have in using the app to invest in this way. “We can have more personal conversations and build better relationships based on data. This includes data on individual leads and customers, but also analytics on the needs and behaviour of customers at each stage of the lifecycle.”
“We want to help more people make smart financial decisions – regardless of their net worth or financial knowledge, We’ve built a model that makes it easy to invest and with Salesforce, we’re maximising opportunities to grow.” SAI CHARAN TEJA, Head of Analytics, Fisdom