Hindware, as a leader of the Indian sanitary ware market, was in search for a better experience for their end users. This search led them to the augmented reality space. Hindware selected FutureSoft’s “Trumpet” software, white-labelled as “DreamBath”. It provided Hindware consumers the ability to visually gauge how a product would fit into their bathroom.
But, to get the optimum performance out of DreamBath, they needed to upgrade their IT infrastructure. Since DreamBath extensively used images, videos, 3D models to provide a delightful customer experience, there was a requirement for the hosting platform to allow efficient and cost effective repository for images and 3D media. It required a hosting partner which would allow easy scalability and ramp-up on temporary volume spurts during online TV campaigns or during dealer or customer events.
Hindware’s search for the perfect hosting partner for DreamBath ended with Microsoft’s Azure cloud platform. Azure has provided customers, partners and prospects of Hindware across India 24 by 7 access to the DreamBath App. Hindware DreamBath is accessed by dealers and customers who have a pan-India presence. The DreamBath application is media heavy, hence an excellent response time is critical to providing a good user experience. Azure provides Hindware the capability to scale applications quickly to map exactly as per business needs. For example, during digital and promotional campaigns there is an exponential spurt in volumes. Azure allows for easy scaling-up during these times. Similarly, Azure allows flexibility to scale down Infrastructure when business needs are low.
Data Residency: Hindware DreamBath is accessed by dealers and customers across India. The presence of Azure datacentres in India establishes data residency within India. This also ensures a reduction in data latency.
Response time: Hindware DreamBath has received exceptionally positive feedback and acceptance from management, employees, dealers and customers specially with regard to response time. Since the application is media heavy, an excellent response time is essential for providing a good user experience.
Scalability: Azure allows the advantage of not needing to buy/pre-provision IT infrastructure in advance instead it provides Hindware the flexibility to scale applications as per business needs.
Easy Maintenance: Azure PaaS AppService and SQL Azure are self-managed platforms and require negligible administrative intervention. “Azure Platform as a Service (PaaS) for Hindware DreamBath on Central India based servers has been an excellent choice. Microsoft support and uptime has been best amongst all other cloud offerings in the industry.” MANDEEP SINGH PURI, Director, FutureSoft