Aditya Birla Sun Life In­sur­ance

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So­lu­tion Re­quire­ments

A key player in the mar­ket, Aditya Birla Sun Life In­sur­ance (ABSLI) has been a leader in the sec­tor and has bet on in­no­va­tion and use of tech­nol­ogy to achieve busi­ness ob­jec­tive. The com­pany de­cided to ex­e­cute a dig­i­tal trans­for­ma­tion project for its al­ter­nate chan­nel (part­ner com­mu­nity) with the ob­jec­tive of new cus­tomer ac­qui­si­tion, and im­prov­ing rev­enue and prof­itabil­ity for com­pany. The lack of a sys­tem in­te­gra­tion be­tween ABSLI and its busi­ness part­ners posed as a chal­lenge, which im­pacted busi­ness pro­duc­tiv­ity, ex­pe­ri­ence and rev­enue. To rein in this prob­a­ble loss of re­sources and ef­forts, the com­pany moved swiftly.

So­lu­tion De­ploy­ment

With a clear ob­jec­tive of im­prov­ing the ex­pe­ri­ence of its part­ner com­mu­nity and all cus­tomers, ABSLI im­ple­mented a com­plete dig­i­tal plat­form us­ing API, ESB and a hyper con­verged in­fra­struc­ture.

With a large scale busi­ness part­ner ecosys­tem, it was vi­tal for this plat­form to be highly scal­able and read­ily avail­able. Af­ter study­ing the mar­ket trends and avail­able tech­nolo­gies, the ABSLI team de­cided with go ahead with a hyper con­verged plat­form that pro­vided the nec­es­sary scal­a­bil­ity, high avail­abil­ity, ease of oper­a­tions and a TCO op­ti­miza­tion.

This plat­form ef­fec­tively lever­ages the ca­pa­bil­ity of ESB tech­nol­ogy to de­liver dig­i­tal in­for­ma­tion with seam­less in­te­gra­tion with the suc­cess­ful use of its hyper con­verged in­fra­struc­ture for API and ESB.

So­lu­tion Ben­e­fits

The end re­sult was a plat­form that pro­vided a has­sle free en­vi­ron­ment for busi­ness part­ners for ef­fec­tive cus­tomer ac­qui­si­tion, pol­icy is­suance, cus­tomer ser­vic­ing and value-added ser­vice to cus­tomers.

The plat­form en­abled pa­per­less busi­ness trans­ac­tions in­clud­ing fill­ing of pro­posal forms, e-KYC and up­load­ing dig­i­tal doc­u­ments. With this dig­i­tal in­te­gra­tion plat­form in place, ABSLI be­came the first choice of the busi­ness com­mu­nity in the sec­tor.

Lev­er­ag­ing this plat­form, ABSLI reg­is­tered a growth of more than 20% in rev­enue and a large num­ber of cus­tomer ac­qui­si­tions. “This plat­form em­pow­ered our part­ners with the abil­ity to gen­er­ate rev­enue for the or­ga­ni­za­tion from day one of our busi­ness re­la­tion­ship,” adds Shetty.

The com­pany gained tremen­dously from this plat­form in­clud­ing a growth in its busi­ness rev­enue, and an im­proved ex­pe­ri­ence for its busi­ness part­ners that led to higher vol­umes of new cus­tomer ac­qui­si­tions.

“With new tie-ups, busi­ness part­ners of­ten scale to new heights and it be­came ex­tremely im­por­tant to have a strong and scal­able dig­i­tal plat­form, which could en­able seam­less in­te­gra­tion of sys­tem and process be­tween them and the com­pany.” MOHAN SHETTY, Deputy VP-IT, ABSLI

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