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So­lu­tion Re­quire­ment

Arré, brings en­gag­ing videos, web se­ries (fic­tion and non-fic­tion), in­ves­tiga­tive doc­u­men­taries, au­dio, reads, doo­dles, and more, to the ‘at­ti­tu­di­nally mil­len­nial’ au­di­ence. When the founders con­cep­tu­al­ized Arré, they re­al­ized that to give their con­sumers the best user ex­pe­ri­ence pos­si­ble, they needed the aid of the most ad­vanced tech­nolo­gies in the in­dus­try. The com­pany re­quired a lot of host­ing space and band­width to en­sure that their con­tent stays ac­ces­si­ble to mil­lions of users from across the globe. They also had to make sure that the con­tent and other re­sources can be man­aged from any­where. Due to the vary­ing na­ture of web traf­fic to the site, Arré also wanted to have the op­tion to scale as per their need. Ad­di­tion­ally, they needed a ro­bust Dis­as­ter Re­cov­ery and Geo Re­dun­dancy ca­pa­bil­i­ties. Ba­si­cally, what Arré needed was a scal­able de­sign ar­chi­tec­ture and mod­ern me­dia player that en­ables them to stream videos from var­i­ous de­vices with dif­fer­ent form fac­tors and res­o­lu­tions.

So­lu­tion De­ploy­ment

With these cri­te­ria, the com­pany ap­proached Mono­cept to figure out the right so­lu­tions for their needs. Mono­cept worked closely with the Arré team to un­der­stand their busi­ness needs.

Mono­cept, be­ing a sil­ver-level part­ner of Mi­crosoft for ap­pli­ca­tion de­vel­op­ment and cloud plat­form, had a lot of ex­pe­ri­ence with Azure ser­vices. They knew that Azure’s Plat­form-as-a-Ser­vice could pro­vide ease of de­vel­op­ment and smooth in­te­gra­tion for Arré with var­i­ous tools. More­over, the in­te­gra­tion and main­te­nance of Azure ser­vices would en­able them to man­age all the re­sources from a sin­gle lo­ca­tion. Arré could go plat­form ag­nos­tic with Azure since an en­tire spec­trum of tech­nolo­gies like video pub­lish­ing, CMS, and re­spon­sive web and mo­bile apps, could be lever­aged with Mi­crosoft Azure.

So­lu­tion Ben­e­fits

Scal­a­bil­ity: Arré can eas­ily scale up when there are new episodes of their web se­ries to be launched and scale down dur­ing nor­mal hours when other forms of con­tent like ar­ti­cles and doo­dles are ac­cessed more.

Plat­form ag­nos­tic: Pow­ered by Azure me­dia ser­vices, Video365 en­sures that con­tent on Arré can be seam­lessly streamed across a plethora of web and mo­bile de­vices that are spread across ge­ogra­phies where net­work con­nec­tiv­ity is choppy, and band­width is lim­ited.

Min­i­mal down­time: Over 1500 ar­ti­cles, 600+ videos and 200+ doo­dles posted so far in Arré have been watched by mil­lions of peo­ple and shared across the so­cial me­dia. The site has been ac­ces­si­ble 24/7 with very lit­tle down­time.

“As a start-up, we had mul­ti­ple op­tions to con­sider. The big­gest chal­lenge that we iden­ti­fied was to have the abil­ity to stream our videos across mul­ti­ple browsers and smart phones seam­lessly.” AJAY CHACKO, CEO, Arré

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