Arré, brings engaging videos, web series (fiction and non-fiction), investigative documentaries, audio, reads, doodles, and more, to the ‘attitudinally millennial’ audience. When the founders conceptualized Arré, they realized that to give their consumers the best user experience possible, they needed the aid of the most advanced technologies in the industry. The company required a lot of hosting space and bandwidth to ensure that their content stays accessible to millions of users from across the globe. They also had to make sure that the content and other resources can be managed from anywhere. Due to the varying nature of web traffic to the site, Arré also wanted to have the option to scale as per their need. Additionally, they needed a robust Disaster Recovery and Geo Redundancy capabilities. Basically, what Arré needed was a scalable design architecture and modern media player that enables them to stream videos from various devices with different form factors and resolutions.
With these criteria, the company approached Monocept to figure out the right solutions for their needs. Monocept worked closely with the Arré team to understand their business needs.
Monocept, being a silver-level partner of Microsoft for application development and cloud platform, had a lot of experience with Azure services. They knew that Azure’s Platform-as-a-Service could provide ease of development and smooth integration for Arré with various tools. Moreover, the integration and maintenance of Azure services would enable them to manage all the resources from a single location. Arré could go platform agnostic with Azure since an entire spectrum of technologies like video publishing, CMS, and responsive web and mobile apps, could be leveraged with Microsoft Azure.
Scalability: Arré can easily scale up when there are new episodes of their web series to be launched and scale down during normal hours when other forms of content like articles and doodles are accessed more.
Platform agnostic: Powered by Azure media services, Video365 ensures that content on Arré can be seamlessly streamed across a plethora of web and mobile devices that are spread across geographies where network connectivity is choppy, and bandwidth is limited.
Minimal downtime: Over 1500 articles, 600+ videos and 200+ doodles posted so far in Arré have been watched by millions of people and shared across the social media. The site has been accessible 24/7 with very little downtime.
“As a start-up, we had multiple options to consider. The biggest challenge that we identified was to have the ability to stream our videos across multiple browsers and smart phones seamlessly.” AJAY CHACKO, CEO, Arré