Ad­e­quate de­mand, ad­e­quate sup­ply

PCQuest - - MOBILITY -

In­dia’s sec­ond-hand smart­phone mar­ket has a lot go­ing for it. Smart­phone pen­e­tra­tion is in­creas­ing and prod­uct life cy­cles and re­fur­bish­ment times are de­creas­ing. For cost con­scious In­di­ans, a sec­ond­hand phone with a lot more fea­tures might be worth buy­ing over a brand new phone with less spec­i­fi­ca­tions. As a re­sult, more ex­pen­sive smart­phones like Ap­ple’s iPhones and Sam­sung’s Galaxy se­ries, which would nor­mally be out of a mid-mar­ket cus­tomer’s reach, can find a sec­ond or third life af­ter be­ing re­fur­bished and sold at a sig­nif­i­cant dis­count to their MRP. From a sup­ply per­spec­tive, peo­ple are al­ways look­ing to trade up their smart­phones. In light of the rapid pace of de­vel­op­ment and the con­sis­tent churn­ing out of new smart­phone mod­els, peo­ple are com­fort­able sell­ing their old phones at a low price be­fore up­grad­ing.

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