“In­ter­nally all tel­cos in In­dia are ready to shift to SIP from TDM”

Amit Bish­noi, Se­nior Di­rec­tor, APAC, Or­a­cle Com­mu­ni­ca­tions elab­o­rates on Or­a­cle CGBU’s fo­cus on SIP adop­tion and how In­dian BPOs and tel­cos are re­spond­ing.

PCQuest - - CONTENTS - Jy­oti Bha­gat | jy­otib@cy­ber­me­dia.co.in

How many Global Busi­ness Units (GBUs) are there within Or­a­cle?

Ev­ery­one re­mem­ber about the Or­a­cle data­base or the SUN and other CRM ac­qui­si­tions that we have done, but very few know about what we call as Global Busi­ness Units. What is a GBU? It’s like a sep­a­rate en­tity, has its own P&L, has its own Gen­eral Man­ager, has its own R&D and stuff like that; and we have seven such GBUs. There is the re­tail GBU, Com­mu­ni­ca­tions GBU, Util­ity GBU, Con­struc­tion & en­gi­neer­ing, hos­pi­tal­ity, health sciences & Fi­nance.

How did the Com­mu­ni­ca­tions GBU ac­tu­ally come about?

Or­a­cle ac­quired a com­pany called Por­tal Soft­ware, which was do­ing OSS/BSS for a lot of telco opera- tors glob­ally. All the billing sys­tems, the pro­vi­sion­ing sys­tems were run­ning under the Or­a­cle OSS-BSS plat­form. In 2012 they de­cided to ac­quire two other com­pa­nies. One was Tekelek and the other one was ACME. Tekelek was in fore­front and the leader in SS7/ STPC sig­nal­ing – on the telco side. They have so­lu­tions for multi-num­ber porta­bil­ity, sig­nal­ing trans­fer point/DSR/PCRF etc– that what they were very very good at.

So Or­a­cle ac­quired Tek­elec which had a pre­dom­i­nant mar­ket share in the telco space and at the same time, they ac­quired ACME Packet. ACME Packet was the leader in the Ses­sion Bor­der Con­troller – I will ex­plain what Ses­sion Bor­der Con­troller is – and vir­tu­ally most telco op­er­a­tors were us­ing the ACME SBC, in­clud­ing the likes of the Big Three that you have in the US. So with these three ac­qui­si­tions, they for­mu­lated what we call as the Com­mu­ni­ca­tions GBU and this was pri­mar­ily fo­cused around the ser­vice provider to start with be­cause that’s the big busi­ness.

How has the struc­ture of the com­mu­ni­ca­tions GBU evolved with time?

We started re­al­iz­ing that all the ser­vice providers to­day are prac­ti­cally func­tion­ing as an en­ter­prise and also the tech­nol­ogy used in the tel­cos is now get­ting more & more an en­ter­prise adop­tion flavour. So we for­mu­lated an en­ter­prise di­vi­sion within the CGBU and we started fo­cus­ing on the en­ter­prise for these prod­ucts. The way we di­vided our Com­mu­ni­ca­tions GBU was (i) dig­i­ti­za­tion and mon­e­ti­za­tion – the erst­while OSS/BSS plus the mon­e­ti­za­tion cloud, the mon­e­ti­za­tion clouds are avail­able for ev­ery­body. Sec­ond was ser­vice providers – the core net­works where you have 4G, 5G, IoT, and

so­lu­tions around DSr/PCRF/STP in the core net­work. The third part is the en­ter­prise di­vi­sion.

In en­ter­prise what are the ver­ti­cals where the CGBU has been wit­ness­ing trac­tion?

All the ver­ti­cals. I will ex­plain to you why. The so­lu­tions that were be­ing adopted by tel­cos are now be­ing pushed into the en­ter­prise. Now why is that hap­pen­ing? Tel­cos tran­si­tioned to IP net­work in­ter­nally while the en­ter­prise all went to IP on the in­ter­nal net­work. What re­mains is the con­nec­tiv­ity be­tween the telco and the En­ter­prise. This is still TDM. You still have the E1 Cir­cuits com­ing in, there’s a phys­i­cal con­nec­tion and ter­mi­na­tion. Now that is chang­ing to an IP en­vi­ron­ment as well. So with the tran­si­tion from a TDM en­vi­ron­ment to a SIP en­vi­ron­ment, which is the IP en­vi­ron­ment you need a de­vice that sits in the mid­dle, con­trols the bor­der, se­cures and man­ages the real-time com­mu­ni­ca­tion, in­clud­ing things like transcod­ing, nat­ting, de­nial of ser­vice at­tack; so it’s like a se­cu­rity or a SBC – a se­cu­rity de­vice sit­ting at the edge.

We know that the telco op­er­a­tors in­ter­nally while they were IP, ex­ter­nally they were still TDM. Now they are chang­ing from a TDM to SIP en­vi­ron­ment at their end as well. The moment you get into a SIP en­vi­ron­ment, the SBC starts play­ing a big role. It’s like the fire­wall for voice for real-time com­mu­ni­ca­tion. We know the fire­wall for data but this one is a fire­wall for voice; it con­trols the en­try point into the en­ter­prise. The SBC was some­thing that the ACME Packet founded and has phe­nom­e­nal ex­per­tise in the tech­nol­ogy. So we see this tran­si­tion hap­pen­ing into the en­ter­prise.

What we are see­ing, and to take that an­swer fur­ther, the BFSI sec­tor, the BPO or the Con­tact cen­tre – these are the early adopters. It makes a lot of sense, the re­turn on in­vest­ment, is very quick, es­pe­cially on the BPO side.

What does the so­lu­tion provider do­main within the CGBU ex­actly look af­ter?

On the ser­vice provider side, we have so­lu­tions for 4G, 5G, VoIP, 5G, IoT and the OSS/BSS. We are do­ing all those so­lu­tions, in ad­di­tion to the mar­ket­ing cloud and live ex­pe­ri­ence and others that we have. So why this tran­si­tion?

World­wide, In the ser­vice provider net­work and we are a part of that net­work, we started re­al­iz­ing that while the core net­work in the ser­vice providers is IP , the ser­vice providers want to get rid of TDM at the edge. The rea­son they want to get rid of this TDM is, 1.) It is a big in­vest­ment, which they had al­ready done so they were phas­ing it out. In­ter­nally within their net­work, ev­ery­thing is IP. So to­day when you get a call on your land­line, it is a con­ver­sion. There’s a huge amount of in­vest­ment that these guys have put, be­cause that was the tech­nol­ogy that was pre­vail­ing. Now they are chang­ing all the me­dia gate­ways at the edge to SIP or SBC. The moment they start do­ing that, this be­comes a very big mar­ket. That an­swers your ques­tion, is there a par­tic­u­lar seg­ment that you’re look­ing at from en­ter­prise, not re­ally.

How many tel­cos in In­dia have gone to­wards SIP?

In­ter­nally they are all ready. All the tel­cos in their in­ter­nal net­work, they have it. It’s a ques­tion of putting the busi­ness plan in place, most of them have al­ready worked on that, it’s a ques­tion of test­ing their ser­vices, some of them have al­ready tested their ser­vices – this is some­thing that is go­ing to be a re­al­ity and you will see a lot of tran­si­tion hap­pen­ing from TDM to SIP as we move for­ward. The rea­son for that is sim­ple, it saves you a lot of space, saves you a lot of data cen­tre space, it makes it eas­ier – you can ramp up, ramp down the abil­ity to de­sign the net­work ar­chi­tec­ture is far bet­ter about.

Which are the BPOs in In­dia who have adopted SIP?

I can tell you that amongst the top 20, I think 18 of them would be our cus­tomers. Most of the ones you see and talk to, would be us­ing our tech­nol­ogy. We have been op­er­at­ing with them for a long time. We started out when SIP be­came the buzz word in the BPO space, we all started do­ing pi­lots. For all these, the large BPOs are be­yond the pi­lot stage. They are Com­mer­cially avail­able and most of them are us­ing and ex­pand­ing. About 2 years ago, it was the pi­lot.

Even the large BPOs, even within In­dia, have multiple cen­ters, and they have stan­dard­ized across cen­ters. They are uti­liz­ing the SIP tech­nol­ogy which is much bet­ter ar­chi­tec­ture than what it used to be. They have stan­dard­ized on or­a­cle tech­nol­ogy (SBC/ ECB/EOM) across the re­gions and cen­ters.

18 out of top 20 In­dian BPOs are our cus­tomers

Se­nior Di­rec­tor, APAC, Or­a­cle Com­mu­ni­ca­tions AMIT BISH­NOI,

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