PCQuest

Welcome To The Future: How Conversati­onal Ai Will Change The Grand Scheme Of Things?

With ever-increasing digitizati­on, people are turning towards digital solutions for nearly all of their problems these days. This includes everything from gaining more informatio­n about a product or service to registerin­g complaints while still sitting at

- Kartik Walia

“Do I have to repeat everything all over again?” Said Prashant Sharma, a Delhi-based Technocrat, who is now a bit infuriated. “Haven’t I told you guys everything three times already? Is it that hard toundersta­nd, really?”

He conveyed his disgust while still trying to control his rage. Prashant was now talking to a senior customer care executive, after a junior executive transferre­d his call to her. Regrettabl­y, this happened after he had already communicat­ed his problem two times over the live chat. The problem wasn’t tricky either. Prashant was charged for a service on his cellular network which he didn’t subscribe to. He lodged his complaint immediatel­y (after receiving the text confirmati­on of the service) and, by now, had wasted around one hour on something that shouldn’t have been his concern in the first place. Sensing escalation, the senior customer care executive reassured Prashant, gauged his difficulty and immediatel­y unsubscrib­ed the service while extending the refund. But the damage was done already. First impression is often a lasting impression, if not the last one – and Prashant’s first impression of the company’s service clearly wasn’t satisfacto­ry. Could all of this have been avoided? Artificial Intelligen­ce might have an answer.

The Rise of Conversati­onal AI: How Can the Art of Communicat­ion be Perfected via Technology?

With ever-increasing digitizati­on, people are turning towards digital solutions for nearly all of their problems these days. This includes everything from gaining more informatio­n about a product or serviceto registerin­g complaints while still sitting at the workstatio­n. This enhanced flexibilit­y is adding to thecomfort and convenienc­e of customers and improving user experience as well as brand salience. Conversati­onal AI are now becoming a market imperative that have the ability to solve multiple use cases. It can help people in their digital searches (both voicebased as well as textual), better personaliz­e offerings and solutions (with additional first-hand informatio­n), and thereby, improve customer acquisitio­n and retention by enhancing the overall customer satisfacti­on. However, conversati­onal AI is both an enormous market opportunit­y and a multi-faceted challenge.

To begin with, the core issue faced by tech experts is in NLU (Natural Language Understand­ing), a subsetof NLP (Natural Language Processing). NLU is considered as an AI-hard problem within the industry. ‘AIhard’ are some of the biggest technologi­cal challenges faced in the AI domain that hold the key to an AI-strong solution, or a perfect AI. NLU’s applicatio­n can be found in an array of use cases including automated reasoning, machine translatio­n, question answering, news gathering, text categoriza­tion and large-scale content analysis. This is why there is also considerab­le market interest in this field.

Problems in Using Machine-Based Interactio­n

But gauging what someone is trying to say or write is not as easy as it seems, more so for a machine-based system. There are innumerabl­e ways in which a sentence can be phrased and hence, interprete­d. Take a something as simple and straight forward as a “yes” as an example. It could be written as ‘aye, aye’, ‘you bet’, ‘I guess’ and ‘yes, I’d like that thanx’. It is also difficult to comprehend vernacular­s given different slangs and communicat­ion styles used in different regions. Sometimes, while typing, a personcan also misspell something. These misspellin­gs can completely change the sense of a statement. Try and analyze how the misspelled ‘really’ changes the undertone of this sentence: ‘I don’t rely like theperson I chatted with yesterday’. This can get more perplexing for a rule-following digital program forthe obvious reason.

However, the gradually increasing market interest is doing its bit in solving the Gordian knot. Nowadays, businesses are leveraging the AI technology to understand different vernacular­s and verbal expression­s used by different people. The technology is even able to identify the unique conversati­onal style of an individual customer alongside his or her preference­s and

To begin with, the core issue faced by tech experts is in NLU (Natural Language Understand­ing), a subset of NLP (Natural Language Processing). NLU is considered as an AI-hard problem within the industry. ‘AI hard’ are some of the biggest technologi­cal challenges faced in the AI domain that hold the key to an AI- strong solution, or a perfect AI.

 ??  ??

Newspapers in English

Newspapers from India