PCQuest

AR to reduce dependence on field

- —Sunil Mittal, EVP & Chief Sales and Marketing Officer, CSS Corp

In a fast evolving tech ecosystem, AR has emerged as a compelling option to provide premium customer experience, especially in a hardware context. AR allows support agents to view the same thing that a customer sees and to accurately guide a consumer during troublesho­oting. AR also has applicatio­ns in accelerati­ng agent training. It is important to integrate AR/VR, CRM systems and KBs to create seamless workflows in customer support. Increasing use of smartphone­s and handheld devices have ensured that technologi­es like AR can be effectivel­y leveraged, thus reducing dependence on field support. We are gradually moving towards a mixed reality ecosystem merging the virtual world with the real world in real time by harnessing the power of AR/AI.

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