Tech­no­log­i­cal in­no­va­tions Change Dy­nam­ics of Busi­ness

Perfect Sourcing - - Cover Story -

The chal­lenges brought by tech­no­log­i­cal in­no­va­tion are im­pact­ing busi­nesses across a range of in­dus­tries. Re­search proves that so­cial me­dia has a strong in­flu­ence on pur­chase de­ci­sions. Across all prod­uct cat­e­gories, 26 per cent of pur­chases on av­er­age were spurred by rec­om­men­da­tions on so­cial me­dia. With smart­phones and so­cial net­works sur­round­ing ev­ery­one’s life, on­line shop talk will gain more power as a medium of shop­ping or mak­ing de­ci­sions.

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