All Saints Sign licensing deal with GBG
All Saints has signed a license agreement giving Hong Kong-based Global Brands Group the right to design, manufacture and market an array of accessories under the Allsaints brand. The deal includes shoes for men and women, socks, cold weather accessories, belts, and costume jewellery.
The first season to launch under Global Brands’ direction will be autumn 2018, with plans for global distribution including Allsaints retail stores and major department stores. Allsaints currently sells footwear and small leather accessories such as cardholders alongside its main fashion collections. It rolled out its first handbag line in 2015. Allsaints has over 240 directly-operated stores, franchise stores, concessions and outlets in Europe, North America, Latin America, Asia and the Middle East.