Hanes Brands ac­quires Aus­tralian brand Bras N Things

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Hanes­brands has com­pleted its ac­qui­si­tion of spe­cialty in­ti­mates re­tailer Bras N Things, which op­er­ates a $144 mil­lion busi­ness through­out Aus­tralia, New Zealand and South Africa both in store and on­line. Bras N Things oc­cu­pies the top Aus­tralian mar­ket spot for bras, sports bras, men’s and women’s un­der­wear, socks, and baby­wear. It op­er­ates through 170 re­tail stores in Aus­tralia, New Zealand and South Africa, and also aims to reach its mil­len­nial con­sumer through a grow­ing e-com­merce plat­form. Prod­uct range in­cludes ba­sic ap­parel and un­der­wear brand Bonds, as well as Ber­lei bras, the top sell­ing sports bra brand in Aus­tralia.

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