Hanes Brands acquires Australian brand Bras N Things
Hanesbrands has completed its acquisition of specialty intimates retailer Bras N Things, which operates a $144 million business throughout Australia, New Zealand and South Africa both in store and online. Bras N Things occupies the top Australian market spot for bras, sports bras, men’s and women’s underwear, socks, and babywear. It operates through 170 retail stores in Australia, New Zealand and South Africa, and also aims to reach its millennial consumer through a growing e-commerce platform. Product range includes basic apparel and underwear brand Bonds, as well as Berlei bras, the top selling sports bra brand in Australia.