Via Mon­te­napoleone is Top street for fash­ion in Mi­lan

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Via Mon­te­napoleone, the lux­ury shop­ping street in the heart of Mi­lan, ranked first in Europe for fash­ion pur­chases in terms of av­er­age spend. The Mi­lanese street recorded the high­est av­er­age spend for fash­ion pur­chases, with €1,809. Via Mon­te­napoleone’s suc­cess is also due to Mi­lan’s in­creas­ing pop­u­lar­ity as a tourist des­ti­na­tion. “2017 was a cru­cial year for Mi­lan: the num­ber of vis­i­tors in­creased every sin­gle month, for a to­tal growth over 2016 of 10.

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