Via Montenapoleone is Top street for fashion in Milan
Via Montenapoleone, the luxury shopping street in the heart of Milan, ranked first in Europe for fashion purchases in terms of average spend. The Milanese street recorded the highest average spend for fashion purchases, with €1,809. Via Montenapoleone’s success is also due to Milan’s increasing popularity as a tourist destination. “2017 was a crucial year for Milan: the number of visitors increased every single month, for a total growth over 2016 of 10.