Puma Geared for Strong Growth

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Ger­man sports­wear brand Puma ex­pects to in­crease its op­er­at­ing profit by an­other third in 2018 and lift sales by 10% af­ter it re­ported solid fourth-quar­ter sales and prof­its, helped by strong de­mand for its shoes.

Puma, which still far lags Ger­man ri­val Adi­das and mar­ket leader Nike, has re­vived its for­tunes in re­cent years by fo­cus­ing on soc­cer, run­ning and mo­tor­sports, plus its women’s busi­ness, part­ner­ing with the likes of singer Ri­hanna.

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