Usha In­ter­na­tional, Launches Fash­ion Line

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In­dia’s lead­ing man­u­fac­turer of sewing ma­chines, fans and home ap­pli­ances, is all set to in­tro­duce its sus­tain­able fash­ion ini­tia­tive Usha Si­lai at the Lakme Fash­ion Week (LFW) Sum­mer/re­sort 2018. The Usha Si­lai project will be an in­no­va­tive fash­ion con­cept show­cas­ing eco-friendly and creative con­cepts of four de­sign­ers. The sus­tain­able fash­ion con­cept aims to em­power women in ru­ral ar­eas with skills and re­sources to cre­ate clothes and ac­ces­sories that can be re­tailed in the ur­ban fash­ion mar­ket. The sus­tain­able la­bel will be launched in

The cre­ativ­ity of de­signer So­ham Dave was chal­lenged to work with the Dholka clus­ter in Gu­jarat and the re­sult is a col­lec­tion called ‘The Black Ma­chine’ in­spired by the Black Usha Ma­chine. The fo­cus of the gar­ments is cre­ated with sur­faces and in­ter­est­ing tex­tures on the black lock stitch ma­chine. The col­lec­tion called ‘Rani’sthan’ by Amit Vi­jaya and Richard Pan­dav is an ode to every woman who is a queen in her own right. Sayantan’s work in­cludes Khadi and li­nen blends along with batik prints that re­veal the lush green fo­liage of the vil­lage

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