SUSTAINABLE FASHION BREAKING NEW NORMS
GROWTH & DEMAND INCREASES SUBSTANTIALLY
In recent years ethical fashion has become more popular than ever before, forcing major brands to become even more transparent in their fabrics and manufacturing. There has never been a more conscientious generation of consumers, with millions now seeking out clothing that is fair trade and sustainable. Second thoughts for the welfare of others and the concern for the planet are two major components to the reason behind the skyrocketing popularity of eco fashion. With signs that a younger generation of consumers will demand something different, and a wealth of new brands are offering it, eco fashion has well and truly taken off.
Eco fashion is now a $5 billion industry, whereas just ten years ago it hadn’t even cracked $1 billion, it has grown 300% in a decade. This might still be a small share of global revenue, but its growth signals a major shift. The growing awareness about ethical fashion among consumers through social media and celebrities eco fashion is being seen more and more as a desirable option. A new era has already begun with many well-known brands rejuvenating the market with newest fashion and products in sustainable fashion segment.