SUS­TAIN­ABLE FASH­ION BREAK­ING NEW NORMS

GROWTH & DE­MAND IN­CREASES SUB­STAN­TIALLY

Perfect Sourcing - - Inside... -

In re­cent years eth­i­cal fash­ion has be­come more pop­u­lar than ever be­fore, forc­ing ma­jor brands to be­come even more trans­par­ent in their fab­rics and man­u­fac­tur­ing. There has never been a more con­sci­en­tious gen­er­a­tion of con­sumers, with mil­lions now seek­ing out cloth­ing that is fair trade and sus­tain­able. Sec­ond thoughts for the wel­fare of oth­ers and the con­cern for the planet are two ma­jor com­po­nents to the rea­son be­hind the sky­rock­et­ing pop­u­lar­ity of eco fash­ion. With signs that a younger gen­er­a­tion of con­sumers will de­mand some­thing dif­fer­ent, and a wealth of new brands are of­fer­ing it, eco fash­ion has well and truly taken off.

Eco fash­ion is now a $5 bil­lion in­dus­try, whereas just ten years ago it hadn’t even cracked $1 bil­lion, it has grown 300% in a decade. This might still be a small share of global revenue, but its growth sig­nals a ma­jor shift. The grow­ing aware­ness about eth­i­cal fash­ion among con­sumers through so­cial me­dia and celebri­ties eco fash­ion is be­ing seen more and more as a de­sir­able op­tion. A new era has al­ready be­gun with many well-known brands re­ju­ve­nat­ing the mar­ket with new­est fash­ion and prod­ucts in sus­tain­able fash­ion seg­ment.

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