Madura Coats High­lights Coats Epic Ecoverde’

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Madura Coats is a 300 year old com­pany that is into man­u­fac­tur­ing of in­dus­trial threads for many in­dus­tries. At the re­cently con­cluded ex­hi­bi­tion Gar­tex, the com­pany dis­played sus­tain­able prod­uct line called ‘Coats Epic Ecoverde’ a 100% re­cy­cled pre­mium polyester core spun sewing thread that has been pre­cisely en­gi­neered to cre­ate durable, at­trac­tive seams across a wide range of re­cy­cled fab­rics and ma­te­ri­als. From del­i­cate silks and leisurewear to ro­bust den­ims, Epic Ecoverde en­sures an ex­cel­lent stitch for­ma­tion and seam ap­pear­ance – even un­der the most de­mand­ing pro­duc­tion line con­di­tions. Bala­sub­ra­ma­nian r, Na­tional Sales Man­ager, ap­parel & Footwear, Madura Coats pvt Ltd ex­plains that it is the group’s con­tri­bu­tion in cre­at­ing en­vi­ron­ment friendly prod­ucts that many brands have ex­pressed in­ter­est in this prod­uct range.

Bala­sub­ra­ma­nian ex­plains the USP and says, “See we in­vest a lot in in­no­va­tion, en­gi­neer­ing and com­ing out with new prod­ucts. We are the first ones to launch re­cy­cled threads and more­over we are in­vest­ing heav­ily in

terms of sus­tain­abil­ity.” He also men­tioned that the de­mand is im­prov­ing from In­dia and though ex­ports of footwear and ap­par­els are de­clin­ing, the do­mes­tic mar­ket is on up­scale and can be ex­pected to grow by 10%. At present the com­pany has four fac­to­ries in In­dia and is still ex­pand­ing.

Bala­sub­ra­ma­nian ex­plains, “We have also in­vested in zero liq­uid dis­charge wherein we have re­duced wa­ter con­sump­tion by 90% and 75 to 80% of

en­ergy that we use is com­ing from re­new­able sources.”

As far as the mar­ket sit­u­a­tion is con­cerned, he said. “There has been a lit­tle dis­tur­bance af­ter de­mon­eti­sa­tion and GST, the ex­ports have de­clined and are ex­pected to pick up only by 2020.” The com­pany re­ceived a good re­sponse at the ex­hi­bi­tion as they got the op­por­tu­nity to ex­plore new cus­tomers and got in­tro­duced to po­ten­tial clients in the seg­ment.

Bala­sub­ra­ma­nian R, Na­tional Sales Man­ager, Ap­parel & Footwear, Madura Coats PVT Ltd

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