Canada: Cana­dian fash­ion re­tailer Simons brings Marimekko de­signs home

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Fin­land-based fash­ion com­pany Marimekko has part­nered with La Mai­son Simons (Canada) for the launch of the lat­ter’s pop-up stores. The new stores, based in On­tario (2) and Que­bec City (1), have Marimekko’s lat­est fash­ion as­sort­ments on display. The in­te­ri­ors aim to re­flect Marimekko’s en­dur­ing and func­tional aes­thet­ics, fea­tur­ing green­ery and clean range along­side con­tem­po­rary home decor and ac­ces­sories col­lec­tions from the brand’s Fall/win­ter 2018-19 sea­son. See­ing the in­ter­est in prints, the new stores in Canada will house a selection of archive pat­terns and con­tem­po­rary de­signs com­pris­ing Marimekko’s iconic prints from the ‘50s and ‘60s era — Unikko (poppy) flo­ral print on dresses, bags and scarves; and striped uni­sex Jokapoika Pic­colo prints. In­ter­est­ingly, while these pop-ups will open through hol­i­days, the fash­ion lines will be up­dated every 30 days to of­fer some­thing new each month to the fash­ion-con­scious con­sumers of Canada.

The fash­ion re­tail col­lab­o­ra­tion will al­low Marimekko to ex­pand its off­line pres­ence. No­tably, the brand is al­ready present in over 40 na­tions world over. It re­cently opened its flag­ship store in Tokyo (Japan).

How­ever, it re­mains to be seen how well Marimekko’s de­signs will be ac­cepted at Si­mon’s pop-ups.

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