Park Av­enue to in­clude new classifications in In­ner­wear

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Ray­mond Ltd is now look­ing at broad­en­ing the port­fo­lio for its brand Park Av­enue by adding new classifications to pick up a big­ger piece of the pie of the cloth­ing mar­ket in In­dia. The brand presently of­fers men’s in­ner­wear for ex­am­ple, briefs, vests, trunks, socks, ther­mals, ex­er­cise cen­ter vest, track pants, re­lax shirts, box­ers, and many more.

The brand as of now has 70 se­lec­tive stores in In­dia and 30 abroad in busi­ness sec­tors like West Asia, Nepal, and Sri Lanka. Park Av­enue is hop­ing to take in­crease its out­lets to 200 by 2020.

Park Av­enue will en­ter the Mid­dle East mar­ket with a store in Shar­jah in UAE this Novem­ber. The brand is like­wise hop­ing to en­ter south and east African mar­kets for de­vel­op­ment as it means to cre­ate 10 per­cent in­come to topline from world­wide mar­kets.

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