Park Avenue to include new classifications in Innerwear
Raymond Ltd is now looking at broadening the portfolio for its brand Park Avenue by adding new classifications to pick up a bigger piece of the pie of the clothing market in India. The brand presently offers men’s innerwear for example, briefs, vests, trunks, socks, thermals, exercise center vest, track pants, relax shirts, boxers, and many more.
The brand as of now has 70 selective stores in India and 30 abroad in business sectors like West Asia, Nepal, and Sri Lanka. Park Avenue is hoping to take increase its outlets to 200 by 2020.
Park Avenue will enter the Middle East market with a store in Sharjah in UAE this November. The brand is likewise hoping to enter south and east African markets for development as it means to create 10 percent income to topline from worldwide markets.