Tata Cliq to add 150 new brands start­ing with Diesel

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Tata Cliq be­gan its op­er­a­tions in June 2016 as an on­line re­tail brand that has over 1,200 brands, 100 of which right now fall in the ex­trav­a­gance seg­ment. Tata Cliq will add over 150 brands to its lux­ury port­fo­lio over the next six months on top of the 100 brands it cur­rently has, start­ing with Diesel. Tata Cliq Lux­ury, as of now in­cor­po­rates brands, for ex­am­ple, Ar­mani, Furla, Tumi, Hugo Boss, Coach, Seiko, Dune, and Michael Kors. The first brand Tata Cliq will launch on its site in In­dia is Diesel denim and ap­parel. The busi­ness is in the process of ne­go­ti­at­ing with a num­ber of in­ter­na­tional fash­ion brands for tie-ups and launches but it aims to have a strong fo­cus on In­dian lux­ury brands as well.

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