Tata Cliq to add 150 new brands starting with Diesel
Tata Cliq began its operations in June 2016 as an online retail brand that has over 1,200 brands, 100 of which right now fall in the extravagance segment. Tata Cliq will add over 150 brands to its luxury portfolio over the next six months on top of the 100 brands it currently has, starting with Diesel. Tata Cliq Luxury, as of now incorporates brands, for example, Armani, Furla, Tumi, Hugo Boss, Coach, Seiko, Dune, and Michael Kors. The first brand Tata Cliq will launch on its site in India is Diesel denim and apparel. The business is in the process of negotiating with a number of international fashion brands for tie-ups and launches but it aims to have a strong focus on Indian luxury brands as well.