For the choco­holics

Point of Purchase - - POP PARADE -

Cad­bury along with Spencers as a cat­e­gory ini­tia­tive cre­ates a prop­erty Choco­late Month and cel­e­brates the feel­ing of love. To create buzz and aware­ness about this ini­tia­tive the brand de­ploys alluring FSUs at Spencers. Made of MS frame and sun­board the FSU has a rather elab­o­rate header which has heart shaped cutouts rimmed with liq­uid choco­late vi­su­als had snap­shots of love filled mo­ments of fam­ily and cou­ples which yet again re­in­forced the emo­tional ap­proach of the brand. The shelves stocked the pre­mium range of Cad­bury choco­lates like silk and Bournville. Emo­tions and choco­late both as a com­bi­na­tion sure al­lured shop­pers

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