Pre­mium Pres­ence

Point of Purchase - - POP PARADE -

John­nie Walker a pre­mium Scotch whiskey made a suave pres­ence at re­tail wit this FSU which was de­signed to make the prod­uct a hero. Made of wood the en­tire FSU is clad in black which is the sig­na­ture color of the brand with just the brand name en­graved on it. And on the top inside the acrylic box the Scotch is dis­played metaphor to its pre­mi­um­ness. This one was spot­ted at Spencer, Mum­bai

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