Point of Purchase - - TREND -

While the shop­per has moved his pri­mary in­for­ma­tion source to his smart phone and his other in­ter­net con­nected de­vices and is get­ting in­for­ma­tion & re­ly­ing on rec­om­men­da­tions from his peers on the on­line so­cial net­works, most brands are still try­ing to reach & in­flu­ence them via the tra­di­tional me­dia & still ad­dress them via one way pre­scrip­tive ad­verts. It be­comes quin­tes­sen­tial for brands to mend ways and al­ter their ap­proach to­wards the shop­per by un­der­stand­ing the roles th­ese in­flu­encers play. Here are some sug­ges­tions ex­perts want to share which in­di­cate what and how the brands need to change. It’s time we un­der­stand the shop­per is chang­ing at a steady pace and to control their shop­ping jour­ney we need to in­te­grate th­ese in­flu­encers in our shop­per mar­ket­ing fab­ric, else the risk of los­ing con­ver­sion think­ing the shop­per still likes the ‘Old Idea’ will be a heavy one

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.