Weave the shop­per ex­pe­ri­ence in 3D

Point of Purchase - - TECHNOLOGY - Reena Me­hta

Re­tail­ers and Brands are put­ting in con­sid­er­able ef­forts to create a shop­ping en­vi­ron­ment that is both com­fort­able and alluring to the shop­pers. And the imag­i­na­tive process of plac­ing prod­ucts and cre­at­ing shelves would be­come far more ef­fec­tive and real if a 3D stim­u­lus as an in­gre­di­ent was in­te­grated to it. Das­sault Sys­temes, a tech­nol­ogy com­pany based out of Gur­gaon, does this with its so­lu­tion 3DVIA. Point-of-Pur­chase gets you more de­tail on the same.

Sys­tèmes be­lieves that pro­fes­sion­als in all re­tail-driven in­dus­tries (CPG, CG and Re­tail) could ben­e­fit from what many com­pa­nies have been ex­pe­ri­enc­ing with great suc­cess over the past 30 years. This in­cludes tak­ing ad­van­tage of 3D and dig­i­tal mock­ups to vi­su­al­ize fu­ture prod­ucts to make bet­ter in­formed de­ci­sions and to eas­ily col­lab­o­rate within the en­ter­prise. It can also open the door to Life­cy­cle Man­age­ment of a store’s com­plex­ity and scale and to pro­vide a vir­tual uni­verse to con­nect to con­sumers and to ex­pe­ri­ence the prod­uct ‘in con­text’. “The idea was to estab­lish 3D as the uni­ver­sal lan­guage for busi­nesses and con­sumers to com­mu­ni­cate. This com­mu­ni­ca­tion would fa­cil­i­tate the trans­for­ma­tion of mar­ket­ing and man­u­fac­tur­ing driven in­dus­tries. Das­sault Sys­tèmes be­lieves it is time for mar­keters to ex­pe­ri­ence the power of 3D sim­u­la­tion so­lu­tions used in many in­dus­trial ar­eas,” shares Philippe Loeb, Se­nior Direc­tor, 3DVIA Store, Das­sault Sys­tèmes. Thus Das­sault Sys­temes evan­ge­lized and de­vel­oped 3DVIA Store. 3DVIA Store is a new and ready-to-use busi­ness so­lu­tion for brand man­u­fac­tur­ers and re­tail­ers in the Con­sumer Pack­aged Goods and Con­sumer Goods in­dus­tries. It en­ables users to re­al­is­ti­cally sim­u­late re­tail set­tings inside im­mer­sive, life­like 3D en­vi­ron­ments to bet­ter imag­ine, val­i­date, and de­ploy op­ti­mum shop­ping ex­pe­ri­ences. 3DVIA store has the fol­low­ing core fea­tures:

Web based ap­pli­ca­tion run­ning in a web browser, mak­ing it eas­ier to con­nect re­mote teams

User in­ter­face sim­plic­ity, mak­ing it pos­si­ble for non 3D ex­perts like

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