Make your displays Voiceferous!
Every brand yearns for the much needed edge at retail, and thus a slew of retail displays with design intricacies go live on the shop floor, how about spicing them up further. While we have managed master the art of visual seduction through interesting designs, let’s add one more sense and make our displays VOICEferous with the Magic Box. Read on to know more.
on the Magic Box.” explains Girish Kabra, Director of Marketing, MFPA Artists Pvt. Ltd. This device was thought at MFPA Artists out of the observation that shoppers often remain unaware and miss out on the deals and offers going on the products at the store. Thus this device when fitted to your displays ensures that not a single person passing the display is missed out on being informed about the offer, and details of the product. The device is a small box which can be fitted in various ways, like on cut-outs, or shelves and also can be fitted on the walls. The other applications of the device also includes, it being used by certain high value retailers who get very few customers in their shop just to alert them that a customer has walked in or a security system. Sharing details on the technology Magic Box constitutes of Girish says, “The technology is very simple it is a combination of a MP3 player and an advanced sensor, equipped with Lithium ion batteries. It comes with a default 256 MB memory card and it can store many messages which will play one at a time. The sounds have to be recorded in MP3 format.” The magic box has been priced at Rs. 5000/- which in comparison to hiring a human assistance as a promoter which costs Rs. 10000/- turns out to be quite a deal. “We had launched the prototype at the India Fashion forum 2012 at Bombay Exhibition Centre in Mumbai and though we were in the corner of the exhibition we were having people who were turning their heads as they could not realize who is talking to them. The device is being introduced for the first time in the Indian Industry and hence it has just taken birth. Nothing like this exists and hence the future is promising and bright.” concludes Girish. The device gives you the creative leeway to add any kind of sound to your displays so it is an open field of imagination as to how you use this to tell your brand story and build further buzz in-stores. Cue in the voice of your brand ambassador, or create a thematic presence, and make your displays VOICEferous