Enabling intelligent data FLOW!
Unavailability or segmentation of data has always hampered decision making among retailers. Understanding this plight of fellow retailers and wholesalers, Wipro has developed an application to assist business by using customer feedback. Himalaya Drug Company has managed to gain a leadership position in here, Wipro FLoW technology jumped into this fray as there was a requirement for rapid and precise trading transactions. POP gives you more details on this application and its influence on wholesalers and retailers.
Supply chain supports the operations: Order, Supply and Replenish. Allows an integrated management with Retail business; Finance allows for financial control, offering invoice consolidation, royalties and fees management and accounting mapping; Any new activity has huge repercussions on the business but with this application, Wipro promises to provide a comprehensive study of all the data required to create sound business decisions. According to Mike Davies, Vice President, Wipro Retail-Europe, Latin America and Wipro’s Global Oracle Retail Practice, “FLoW is being implemented as a solution attached with a service”. As today’s shoppers have more time constraints and they also have a different set of issues influencing their decision; thus their buying habits are getting harder to decipher. FLoW offers a guided approach to help retailers and wholesalers by providing information on the behavior patterns of the shopper of today and on what makes them tick. The solution also offers superior data visibility, needed for quicker and more precise trading transactions and billing. The accounts, royalties and fees management applications help retailers and wholesalers make decisions based on their resources. According to Mike, “The technology used to architect FLoW is a bolt-on module over Oracle RMS (Retail Merchandising System) so it uses the same technology as Oracle RMS. It shares the same database, application server, user interface and security, offering to the user an integrated view of the system. However FLoW by Wipro Retail remains independent. It accesses RMS information that is shaped as FLoW needs it.” Wipro is a tier 1 Oracle Retail Partner and one of the most successful integrators of Oracle Retail solutions. While deploying the Wipro FLoW technology, the retailer has to take into account all the parameters like the number of stores, volume of information and performance requirements etc which vary depending on the different infrastructural needs of retailers. Having contributed vastly in the diverse categories of Grocery, Fashion and Health, and having defied geographical boundaries, Wipro has a history of enriching shoppers experience and with these new applications, it has now gone one step further. The company’s focus now is to integrate legacy investments and future proof systems used to manage Operations, CRM (Customer Relationship Management), Shrinkage, ERP (Enterprise Resource Planning), Data Warehousing, Predictive Data Analytics and Price Optimization. “FLoW was recently implemented for a leading food retailer from Latin America and is being implemented on a generic retailer with specialized stores in Europe. After Implementing FLoW, customers increased their visibility and operational efficiency as users can now see and manage their integrated operations of retail, franchise and wholesale. This offers much more control over pricing, fulfilment and billing,” says Mike. Wipro’s strong partnership with Oracle has resulted in many new applications meant to ease the business of transactions. Well, it looks like a controlled retail environment that enhances shopper experience has finally become a reality, thanks to Wipro’s new application