Point of Purchase - - CONTENTS -

Glade( R) cel­e­brates the re­cent ad­di­tion to its pop­u­lar award­win­ning home fra­grances with the new Glade(R) Ex­pres­sions Col­lec­tion. De­signed to ap­peal to to­day’s mod­ern women, the col­lec­tion fea­tures two great fra­grance prod­uct de­signs - an oil dif­fuser and fra­grance mist - avail­able in Pineap­ple & Man­gos­teen, Fuji Ap­ple & Car­damom Spice, Cot­ton & Ital­ian Man­darin and Laven­der & Ju­niper Berry scents. Glade(R) is lever­ag­ing the in­no­va­tive and con­tem­po­rary prod­uct de­signs from their col­lec­tion with this eye-catch­ing pal­let dis­play. Of­fer­ing shop­pers the op­por­tu­nity to touch and feel, the prod­ucts were placed in two niches on both sides of the pal­let for con­sumers to view. Fur­ther en­hance­ments to the “home-decor” theme are sup­ported by the curved graphic pan­els sur­round­ing the prod­uct which add a warm, “wel­come home” ap­peal.

Color-coded fra­grance icons adorn both sides of the dis­play where prod­uct is mer­chan­dised to help shop­pers iden­tify the new fra­grances. Glade(R) is so con­fi­dent with their new scents that they are of­fer­ing a “fra­grance sat­is­fac­tion guar­an­tee or you money back”, which is printed on all of the shelf lips as well as on the tearpads

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