POP Parade

Point of Purchase - - CONTENTS -

Scotch Brite, a lead­ing brand in the home clean­ing seg­ment, along with Planet Dezign, came up with this FSU in­tro­duc­ing a range of the brand’s clean­ing prod­ucts. The unit is made of MDF, MS Struc­ture and Sun­board with dig­i­tal prints, and is sup­ported by var­i­ous props. Planet Dezign for­mu­lated two de­signs high­light­ing the prod­uct, while out­lin­ing their ap­pli­ca­tion in the home en­vi­ron­ment. A dou­ble sided floor unit was de­signed with a mock replica of a kitchen on one side and stack­ing on the other side. Fur­ther, Planet Dezign sketched a dual room sce­nario for the sec­ond de­sign of floor units, which were planned for the Big Bazaar chain of stores. This unit has a bath­room as well as a kitchen with re­lated prod­ucts in each room arena to in­di­cate their usages.

The unit suc­cess­fully at­tracted the tar­get cus­tomers to­wards the neat and clean kitchen por­trayed (com­plete with a dummy chim­ney and a sink), and they were then led to the other side for a thor­ough un­der­stand­ing of the var­i­ous tools for kitchen clean­ing, avail­able from the house of Scotch Brite

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