Scotch Brite, a leading brand in the home cleaning segment, along with Planet Dezign, came up with this FSU introducing a range of the brand’s cleaning products. The unit is made of MDF, MS Structure and Sunboard with digital prints, and is supported by various props. Planet Dezign formulated two designs highlighting the product, while outlining their application in the home environment. A double sided floor unit was designed with a mock replica of a kitchen on one side and stacking on the other side. Further, Planet Dezign sketched a dual room scenario for the second design of floor units, which were planned for the Big Bazaar chain of stores. This unit has a bathroom as well as a kitchen with related products in each room arena to indicate their usages.
The unit successfully attracted the target customers towards the neat and clean kitchen portrayed (complete with a dummy chimney and a sink), and they were then led to the other side for a thorough understanding of the various tools for kitchen cleaning, available from the house of Scotch Brite