Hot on wheels

Point of Purchase - - POP PARADE -

Hot Wheels, the well-known brand from Mat­tel Toys, has made its pres­ence at re­tail by hav­ing a car track ver­ti­cally placed on walls thereby not oc­cu­py­ing any space on the floor. Fab­ri­cated and con­cep­tu­al­ized by DMS, the unit is made of wood with dig­i­tal brand­ing. The blue coloured unit’s pri­mary ob­jec­tive of be­ing a crowd puller was met suc­cess­fully. With its sim­ple de­sign, the whole unit is in a mod­u­lar for­mat and can be trans­ported as flat packed. The unit has been de­ployed at all large for­mat stores

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