Canon’s new ap­pli­ca­tion gallery

A new ap­pli­ca­tion gallery now show­cases Canon’s Océ Ari­zona 360 GT flatbed printer. Launched by S.V Graph­ics, a Canon part­ner in Ban­ga­lore, the unique gallery show­cases the var­i­ous pos­si­bil­i­ties of­fered by the printer. Point of Pur­chase gives you the deta

Point of Purchase - - CONTENTS - N Jay­alak­shmi


new Océ Ari­zona 360 GT flatbed printer has been hailed as the next evo­lu­tion in the UV flatbed fam­ily. Be­ing faster, bet­ter and even more ver­sa­tile than be­fore, this ma­chine sup­ports dif­fi­cult ap­pli­ca­tions and me­dia ex­pand ap­pli­ca­tions in newer ways. To show­case and high­light the pos­si­bil­i­ties of­fered by this ma­chine to prospec­tive clients, a new ap­pli­ca­tion gallery has been launched in Ban­ga­lore which was in­au­gu­rated by Dr. Alok Bharad­waj, Sr. VP, Canon In­dia, on 1st Au­gust, 2012. Ini­ti­ated by S.V Graph­ics, a long time Canon part­ner, this new ven­ture has a state of the art fa­cil­ity and houses the first sold Oce Ari­zona 360 GT printer in the coun­try to en­able cus­tomers get a feel of what the ma­chines are ca­pa­ble of print­ing. Says Dr. Alok Bharad­waj, “Ap­pli­ca­tions can­not be imag­ined, they have to be seen and felt in or­der to feel a com­pelling de­sire to buy. So this is the first gallery to show our part­ners how they can add value to their own cus­tomers. We wanted a gallery which has a good scheme of colours, is un­con­ven­tional and show­cases all the ap­pli­ca­tions.” No won­der then that a lot of thought pro­cesses have gone into mak­ing this a vis­ually rich space. Based on the con­cept of the five el­e­ments – Earth, wa­ter, fire, air and sky -- the gallery very vividly re­flects all the colourful pos­si­bil­i­ties of­fered by the printer across dif­fer­ent sur­faces – from wood and lam­i­nates to ce­ramic and glass. Says Mr Suresh of S.V Con­sul­tants who de­signed the gallery space, while talk­ing about the brief and the chal­lenge of de­sign­ing such a space, “The brief given was to show what this flat bed printer can do. And this was a chal­lenge given the lim­ited area; we had to cover and show­case so many ap­pli­ca­tions.” And as Suresh says, the gallery is still evolv­ing with the team ex­plor­ing newer ways to show­case more print­ing ap­pli­ca­tions. Says P Su­dar­shan Ku­mar of S.V Graph­ics, “This Gallery is a first of its kind and it show­cases the touch and feel of the print ap­pli­ca­tions which can come in handy for the clien­tele spread across dif­fer­ent sec­tors.” Adds Sambit Misra, Sr. Man­ager Mar­ket­ing, Wide For­mat Imag­ing Division, Canon In­dia P Ltd, “To­day cus­tomers want newer ma­te­ri­als that are used abroad and more and more peo­ple would like to use ma­te­ri­als that are con­ducive to the en­vi­ron­ment. The whole idea be­hind this gallery is to show the cus­tomer what is avail­able, throw open pos­si­bil­i­ties and op­tions.”

Says Dr Bharad­waj fur­ther, “In the last 3-4 years, new busi­ness op­por­tu­ni­ties have be­gun to get more im­por­tant and that is the rea­son why Canon has been hav­ing good growth in the last five years; we grew at more than 35% per year, touch­ing 50% dur­ing two years and this is not easy. But we have been look­ing at high value busi­nesses and one of them is in­dus­trial ap­pli­ca­tion. With this ma­chine new ap­pli­ca­tions are pos­si­ble which were not pos­si­ble ear­lier. It of­fers longer life, far bet­ter qual­ity, be­sides be­ing eco friendly. So with this gallery we can now show­case all this to our B2B part­ners who can bet­ter un­der­stand the ap­pli­ca­tions.” More such gal­leries are now be­ing planned in cities such as New Delhi and Mum­bai

Dr. Alok Bharad­waj, Sr. VP, Canon In­dia, in­au­gu­rates the new ap­pli­ca­tion gallery

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