Point of Purchase - - CONTENTS - Fairy Dharawat

The three days of events from Au­gust 22nd to Au­gust 24th wit­nessed some of the best minds brain­storm over the re­tail en­vi­ron­ment in In­dia. FES – Food En­ter­tain­ment Sum­mit – an ini­tia­tive by the RAI(Re­tail As­so­ci­a­tions of In­dia) was held dur­ing 22nd - 23rd and the sec­ond event, the 4th An­nual Well­ness Con­fer­ence was on 24th Au­gust, un­der the aus­pices of FICCI (Fed­er­a­tion Of In­dian Cham­bers of Com­merce and In­dus­try). Both these events high­lighted the op­por­tu­ni­ties, threats and the trans­for­ma­tion re­quired that can take In­dian retailing to new heights. Point Of Pur­chase pro­vides a de­tailed re­port.

The Food and En­ter­tain­ment sum­mit (FES) 2012 brought to­gether the best of minds in the in­dus­try to iden­tify the var­i­ous op­por­tu­ni­ties this thriv­ing in­dus­try presents to­day along with some im­por­tant points to pon­der on. In his wel­come speech Ku­mar Ra­jagopalan CEO, RAI, said that there is a huge po­ten­tial to be tapped in the evolv­ing food and en­ter­tain­ment in­dus­try which, ac­cord­ing to him, is also open­ing up to new innovations. Ra­jagopalan’s open­ing speech was fol­lowed by many in­ter­est­ing dis­cus­sions com­pris­ing pan­el­lists such as Jamshed Da­boo, CEO -- Trent hyper­mar­ket, Atul Goel, MD -- E city ven­tures, R Shivashankar, Di­rec­tor -South Asia -Lavazza, Kishore Bhatija, CEO -- Inorbit Malls and all these ses­sions were en­gag­ing and in­for­ma­tive. The pan­el­lists were unan­i­mous in their view that for any suc­cess­ful ven­ture a Food Court is a must, and that there is a strong in­di­ca­tion that a per­son com­ing for a sin­gle cof­fee is go­ing buy more than a cof­fee and with con­ver­gence rate be­ing very high, this needs to be tapped ap­pro­pri­ately. Some of the points dis­cussed were about the size of food courts and the con­sis­tency of de­liv­er­ies. It was also felt that a smooth work­ing re­la­tion be­tween the mall and the re­tailer was a must. Some burn­ing ques­tions raised in­cluded the one on how to ad­dress the morn­ing and the night cus­tomers. It was also mu­tu­ally be­lieved by the pan­el­list that a strong part­ner­ship with re­tail­ers was a crit­i­cal el­e­ment in the smooth func­tion­ing of a mall. An­other moot point raised was re­lated to the en­ter­tain­ment in­dus­try. It was ob­served that in­ter­na­tion­ally the gam­ing is $54 bil­lion in­dus­try and the av­er­age age for this en­ter­tain­ment ac­tiv­ity is 37 years of age. So the ques­tion raised was: Does In­dia have the in­fra­struc­ture for these kinds of in­dus­tries? The event ended on a grand note with celebrity chef Harpal Singh Sokhi from Food chan­nel of­fer­ing some cook­ery lessons to some of the dig­ni­taries present.

The 4th An­nual Well­ness Con­fer­ence 2012

The 4th An­nual well­ness con­fer­ence 2012 dis­cussed the In­dian well­ness in­dus­try and the of­fer­ings in the mar­ket place. Ac­cord­ing to Rashesh Shah, Chair­men of the Edel­weiss Group, who gave the wel­come speech, “The ob­jec­tive of this con­fer­ence is to un­der­stand the shift­ing trend of the seg­ment and cus­tomer needs. The in­dus­try has grown up to a 590 bil­lion in­dus­try. As the pop­u­la­tion is quite young the aware­ness is grow­ing.” The en­gag­ing dis­cus­sion among other things ob­served how retailing of well­ness prod­ucts and ser­vices has brought up some im­por­tant points for the in­dus­try. The pan­elists shared anec­dotes and in­spir­ing fig­ures of the growth in the in­dus­try which helped in re­it­er­at­ing the fact that the well­ness in­dus­try is expected to gen­er­ate good rev­enues in the days to come with the re­tail as­pect of sound­ing out the wake-up call. In fact the In­dian health and beauty mar­ket has was es­ti­mated to be al­most 1.73 tril­lion in 2011 which rep­re­sents 3.7% of In­dia’s pri­vate con­sump­tion ex­pen­di­ture of INR 46.7 tril­lion. The in­ter­est­ing panel dis­cus­sion also wit­nessed how re­tail­ers are cus­tomis­ing well­ness prod­ucts to en­hance con­sumer de­mand

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