Point of Purchase - - COLUMN -

More than 50 per­cent of on­line auc­tion par­tic­i­pants are men aged 30 to 49. The ma­jor­ity are subur­ban white males with a col­lege de­gree who earn $60,000 to $100,000 per year.

About 10% of her shop­ping time (36 hours and 17 min­utes) is spent buy­ing gifts for fam­ily and friends.

Shop­pers who com­bine on­line re­search with in-store shop­ping tend to make ad­di­tional pur­chases in-store.

Shop­pers so­cial­ize on­line, shar­ing word of mouth about brands.

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