Men’s groom­ing zone

Point of Purchase - - POP PARADE -

Nivea for Men has cre­ated a dis­play which looks like a com­pact and in­ter­est­ing ensem­ble for men. The de­sign is such that it strate­gi­cally uses a Floor Stand­ing Unit, cat­e­go­riz­ing each prod­uct as pre & post shave, shower, face wash, mois­tur­izer, deo &roll-ons etc. Brand­mark So­lu­tions con­cep­tu­al­ized the dis­play to por­tray the groom­ing needs of to­day’s men. All of this has been in­cluded in one com­pre­hen­sive brand­ing pack­age so­lu­tion. These units have been fab­ri­cated with wood & Duco paint and they use the cor­po­rate Nivea color to high­light the brand iden­tity. They were placed at Mod­ern Trade Out­lets all over In­dia.

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