Green and healthy

Point of Purchase - - POP PARADE -

Made up of card board with four lev­els of shelv­ing, this sim­ple yet ef­fec­tive ex­am­ple of brand­ing was seen in a Big Bazaar out­let. The Bri­tan­nia Nutri Choice unit in­deed looked ra­di­ant with its green colour, and its ef­fec­tive brand­ing on top with an im­age of Nutri Choice cook­ies and of wheat. And with the bot­tom im­age in­clud­ing the col­lec­tive Nutri Choice vari­ants, the com­mu­ni­ca­tion is in­deed hard to miss. The tag line of ‘ kuch healthy khao’ ap­peals to the shop­per of to­day who is look­ing for a health­ier op­tion, so Nutri choice seems to have played it right with this unit which was found in Big Bazaar

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