To­tal unit

Point of Purchase - - POP PARADE -

Col­gate To­tal came up with a sim­ple par­a­site which looked like a ready to pick up unit made up of plas­tic and con­tain­ing 5 shelves. The Col­gate units are stacked in a slant­ing po­si­tion in the par­a­site and the top of the unit has the brand­ing with the line ‘Two weeks to whiter teeth’ that says it all! The unit was found in Big Bazaar Mum­bai

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