The Ital­ian touch

Point of Purchase - - POP PARADE -

The Ital­ian brand Del Monte cre­ated this par­a­site which looked sim­ply beau­ti­ful. Made up of sun­board with white as back­ground, the unit found it­self gen­er­at­ing high vis­i­bil­ity. With the brand­ing on top and the colours green and red, the par­a­site in­deed popped up from amidst the clut­ter. Con­vey­ing the brand’s prod­uct tag line ‘Just boil, mix and serve’, the par­a­site catered to shop­pers look­ing for easy ways to make Ital­ian dishes. With three lev­els of shelv­ing that left am­ple stock­ing space, the par­a­site was in­deed a treat to the eyes. The unit was found in Big Bazaar, Mum­bai

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