Drink it in!

Point of Purchase - - POP NEWS -

Made of plas­tic, this huge replica of a glass bot­tle was found in one of the Café Cof­fee Day out­lets. Placed in the cor­ner the unit was hard to miss and the com­mu­ni­ca­tion of the unit was sim­ple and ef­fec­tive. The brand has made a strong pres­ence by po­si­tion­ing it­self with a life size im­age and com­mu­ni­cated to the shop­pers its brand value

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