En­gi­neered for at­ten­tion

Point of Purchase - - POP NEWS -

Axe re­cently launched their soap ver­sion in the mar­ket. Con­vey­ing the idea : ‘New Axe Bar Soap En­gi­neered for guys’ and the unit was suc­cess­ful in cap­tur­ing the at­ten­tion of the passersby. Made up of MDF, print and lam­i­na­tion, and cut to shape, the Axe FSU stood at a height of around 5 feet and a width of around 5.3ft. The rea­sons be­hind choos­ing the ma­te­ri­als were strength and their pre­mium qual­ity. Look­ing glam­orous with a slick de­sign, the unit had two shelves and could stock up to 25-30 units. The unit was fab­ri­cated by Rex En­ter­prises and the ad­ver­tis­ing agency in­volved in the unit was Wal­nut En­ter­pris­ing. It was de­ployed pan In­dia

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