Touch Magic Toys now in In­dia

Point of Purchase - - BRAND NEWS -

LeapFrog’s

Touch Magic range toys are now avail­able in In­dia. LeapFrog, a com­pany that de­vel­ops tech­nol­ogy based learn­ing prod­ucts and re­lated con­tents for ed­u­ca­tion of chil­dren, has been brought to In­dia by MBE a pre­mium toy brand. Touch Magic toys will help chil­dren de­velop early lit­er­acy, mu­si­cal cre­ativ­ity, num­bers and early vo­cab­u­lary. The prod­uct range in­cludes Touch Magic Learn­ing Bus, Touch Magic Rockin’ Gui­tar and Touch Magic Dis­cov­ery Town call­ing forth the at­ten­tion of kids. The colourful toys are avail­able across all lead­ing stores in the coun­try like Ham­leys, Land­mark, Life­style etc. It can also be bought from lead­ing E-com­merce web­sites like E-bay.in, Flip­kart.com, In­di­aplaza.in, Firstcry.com and Baby­oye.com. Touch Magic Toys are tar­geted at par­ents who are ready to spend for a bet­ter prod­uct for over­all de­vel­op­ment of his/her child. “The Touch Magic range from LeapFrog is an ex­cel­lent teach­ing aid for pre-school­ers and is be­ing used by kinder­gartens abroad. A swipe of a fin­ger on the Touch Magic range takes chil­dren on a mu­si­cal jour­ney filled with ed­u­ca­tional games. Touch Magic Rockin’ Gui­tar lets chil­dren play their fa­vorite songs like Rockin’ Robin, Itsy Bitsy Spi­der and among oth­ers in elec­tric or acous­tic mode,” says Mustafa Ka­pasi, COO-MBE. LeapFrogs is plan­ning to open ded­i­cated zones across Top 50 out­lets in the coun­try in next 2 years. At­trac­tive Touch Magic Toy dis­plays at the re­tail have been cre­ated by Spi­der Prints Pvt. Ltd. The ob­jec­tive was to cre­ate a ded­i­cated cor­ner for LeapFrog

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