Value for your dough!
International quality donuts under the brand name Donut Baker seems to be the new choice of foodies in Kolkata ranging across the ages of 6-60 years. Point of Purchase brings you the details on why it is so and how retail visibility has helped contribute
DonutBaker was recently launched in Kolkata under the umbrella of GAMA Hospitality Ltd, a franchisee of International restaurant developer Global Franchise Architects (GFA), bringing this renowned donut brand to Eastern India. The new outlets of the Donut Baker chain are located at Park Street, and at Ajanta Apartments in Gurusaday Road. They also have 3 kiosks currently located at InoxForum, Inox City Centre I, SpencerMani Square and at Spencer-South City mall. The aim of the brand is to quickly populate the city with more stores and kiosks. Talking about the retail plans, Gaurav Agarwala, Director, Gama Hospitality Ltd, said “In fact, we intend to open 40 locations in the next six months. I believe with our innovative high quality donuts and other offerings such as sandwiches, coffee and coolers, we will be able to connect with our Kolkata consumers who always have an appetite for newer and different foods.” Joseph Cherian, CEO, GFA Global, shared, “Our franchise partners in Kolkata have been running Pizza Corner, Cream & Fudge and Coffee World in Kolkata successfully for over 2 years now, and they are very excited to now bring Donut Baker to the city and region. Over the past decade, GFA has built a proven track record in successfully developing brands and adapting them to local markets in several countries. With 6 brands operating over 200 stores in 9 countries, you may already be familiar with Pizza Corner, Coffee World and Cream & Fudge, which are operating throughout India. The new Kolkata Donut Baker is the fourth brand entity under the franchise of Gama Hospitality Ltd., the first group to bring such international QSR (quick service restaurant) brands to the region - to the delight of the citizens of Kolkata.” The idea of Donut Baker is not only to increase their sales but to also make the consumers aware that a product of international quality is now available at their city with a retail chain offering convenience. The aim is to create the retail presence in such a manner that would give the customers not only a feel of good confectionary items but also a complete experience in snacking. Thus store-promos and initiatives are towards that end, featuring not only the donuts but also sandwiches and beverages. The brand wants to leverage the fact that today every individual is well informed about the market and very particular about the quality and offers available related to the product. Thus they have initiated very attractive offers all displayed in their counters with messages such as ‘buy 5 and get the 6th donut free’ or ‘buy 12 at the price of 9’. The chain is coming up with donuts having the shape of ‘dhak’ and ‘shankha’ to attract foodies during Durga Puja. Interestingly, new options like ‘Dowich’ are also being introduced with effective lamination of the real product on the counters, luring the foodies to choose the product. With more than 28 varieties of donuts on offer including specialty donuts, ring donuts, tart donuts, filled donuts, chocolate docakes and twist/dowbar/ bowtie etc that are all priced between Rs 30-40 per piece, the intention of Donut Baker is to provide the real value of money to all their customers. The large state–of– the-art bakery is the highlight as far as the brand is concerned. Its bakers are extensively trained to produce consistently incredible delectable donuts. And at Donut Baker, donuts that have not sold within 12 hours of being produced are thrown away. Thus, so far the brand is a success with their class products and has been appreciated and encouraged by the visitors, which is reflecting in their increasing footfall every day to their shops. So Donut Baker can perhaps gear up to be a leader in a new market with their mouthwatering products