Value for your dough!

In­ter­na­tional qual­ity donuts un­der the brand name Donut Baker seems to be the new choice of food­ies in Kolkata rang­ing across the ages of 6-60 years. Point of Pur­chase brings you the de­tails on why it is so and how re­tail vis­i­bil­ity has helped con­trib­ute

Point of Purchase - - RETAIL NEWS -

DonutBaker was re­cently launched in Kolkata un­der the um­brella of GAMA Hos­pi­tal­ity Ltd, a fran­chisee of In­ter­na­tional res­tau­rant de­vel­oper Global Fran­chise Ar­chi­tects (GFA), bring­ing this renowned donut brand to Eastern In­dia. The new out­lets of the Donut Baker chain are lo­cated at Park Street, and at Ajanta Apart­ments in Gu­ru­sa­day Road. They also have 3 kiosks cur­rently lo­cated at InoxFo­rum, Inox City Cen­tre I, SpencerMani Square and at Spencer-South City mall. The aim of the brand is to quickly pop­u­late the city with more stores and kiosks. Talk­ing about the re­tail plans, Gau­rav Agar­wala, Di­rec­tor, Gama Hos­pi­tal­ity Ltd, said “In fact, we in­tend to open 40 lo­ca­tions in the next six months. I be­lieve with our in­no­va­tive high qual­ity donuts and other of­fer­ings such as sand­wiches, cof­fee and cool­ers, we will be able to con­nect with our Kolkata con­sumers who al­ways have an ap­petite for newer and dif­fer­ent foods.” Joseph Che­rian, CEO, GFA Global, shared, “Our fran­chise part­ners in Kolkata have been run­ning Pizza Cor­ner, Cream & Fudge and Cof­fee World in Kolkata suc­cess­fully for over 2 years now, and they are very ex­cited to now bring Donut Baker to the city and re­gion. Over the past decade, GFA has built a proven track record in suc­cess­fully de­vel­op­ing brands and adapt­ing them to lo­cal mar­kets in sev­eral coun­tries. With 6 brands oper­at­ing over 200 stores in 9 coun­tries, you may al­ready be fa­mil­iar with Pizza Cor­ner, Cof­fee World and Cream & Fudge, which are oper­at­ing throughout In­dia. The new Kolkata Donut Baker is the fourth brand en­tity un­der the fran­chise of Gama Hos­pi­tal­ity Ltd., the first group to bring such in­ter­na­tional QSR (quick ser­vice res­tau­rant) brands to the re­gion - to the de­light of the cit­i­zens of Kolkata.” The idea of Donut Baker is not only to in­crease their sales but to also make the con­sumers aware that a prod­uct of in­ter­na­tional qual­ity is now avail­able at their city with a re­tail chain of­fer­ing con­ve­nience. The aim is to cre­ate the re­tail pres­ence in such a man­ner that would give the cus­tomers not only a feel of good con­fec­tionary items but also a com­plete ex­pe­ri­ence in snack­ing. Thus store-pro­mos and ini­tia­tives are to­wards that end, fea­tur­ing not only the donuts but also sand­wiches and bev­er­ages. The brand wants to lever­age the fact that to­day ev­ery in­di­vid­ual is well in­formed about the mar­ket and very par­tic­u­lar about the qual­ity and of­fers avail­able re­lated to the prod­uct. Thus they have ini­ti­ated very at­trac­tive of­fers all dis­played in their coun­ters with mes­sages such as ‘buy 5 and get the 6th donut free’ or ‘buy 12 at the price of 9’. The chain is com­ing up with donuts hav­ing the shape of ‘dhak’ and ‘shankha’ to at­tract food­ies dur­ing Durga Puja. In­ter­est­ingly, new op­tions like ‘Dowich’ are also be­ing in­tro­duced with ef­fec­tive lam­i­na­tion of the real prod­uct on the coun­ters, lur­ing the food­ies to choose the prod­uct. With more than 28 va­ri­eties of donuts on of­fer in­clud­ing spe­cialty donuts, ring donuts, tart donuts, filled donuts, choco­late do­cakes and twist/dow­bar/ bowtie etc that are all priced be­tween Rs 30-40 per piece, the in­ten­tion of Donut Baker is to pro­vide the real value of money to all their cus­tomers. The large state–of– the-art bak­ery is the high­light as far as the brand is con­cerned. Its bak­ers are ex­ten­sively trained to pro­duce con­sis­tently in­cred­i­ble de­lec­ta­ble donuts. And at Donut Baker, donuts that have not sold within 12 hours of be­ing pro­duced are thrown away. Thus, so far the brand is a suc­cess with their class prod­ucts and has been ap­pre­ci­ated and en­cour­aged by the vis­i­tors, which is re­flect­ing in their in­creas­ing foot­fall ev­ery day to their shops. So Donut Baker can per­haps gear up to be a leader in a new mar­ket with their mouth­wa­ter­ing prod­ucts

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